1st Edition
Strategies for International Industrial Marketing (RLE International Business) The Management of Customer Relationships in European Industrial Markets
328 Pages
by
Routledge
328 Pages
by
Routledge
328 Pages
by
Routledge
Also available as eBook on:
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Biography
Peter W Turnbull (Edited by), Jean-Paul Valla (Edited by)
