1st Edition

Strategies for Responsible Innovation Perspectives, Projects, and Tools for Co-creating the Future We Want

Edited By André Martinuzzi, Florian Findler, Alexander Graf Copyright 2025
346 Pages 58 B/W Illustrations
by Routledge

346 Pages 58 B/W Illustrations
by Routledge

346 Pages 58 B/W Illustrations
by Routledge

How can responsible business work in the highly competitive areas of innovation? Focusing on business opportunities and illustrating how Responsible Innovation can be successfully implemented in practice, this book captures experiences and insights from key decision‑makers in business, politics, and academia, to answer this question. In addition to interviews with leading thinkers in the field,... Read more

Part A: Insights and challenges

A1. European values and the global race for innovation: an interview with Sabine Herlitschka

A2. Why Europe needs system-wide innovations: an interview with Robert-Jan Smits

A3. An innovation vision for Europe’s business sector: an interview with Robert Madelin

A4. Responsibility and transformational change in innovation systems: an interview with Rene von Schomberg

A5. Sustainability innovations in industry-academy collaborations: an interview with Tima Bansal

A6. A decade of Responsible Research and Innovation: an interview with Richard Owen

A7. Responsible Innovation in our future homes: an interview with Sandra Kolleth

A8. Responsible Innovation and artificial intelligence: an interview with Harald Leitenmüller

A9. From science to fiction and back: an interview with Marc Elsberg

A10. Innovation and virtual reality: an interview with Armen Ovanessoff

Part B: Projects and experiences

B1. Responsible-Industry: First steps towards the inclusion of Responsible Research and Innovation in industry
Bernd Stahl and Catherine Flick

B2. COMPASS: Small and medium sized enterprises on course to Responsible Innovation
Norma Schönherr and Florian Findler

B3. PRISMA: A standard to go beyond the status quo and roadmaps to innovate responsibly
Emad Yaghmaei, Steven Flipse, Pim Klaassen, Zenlin Kwee, Maria Maia, Elvio Mantovani, Elena Mocchio, Daniella Pimponi, and Andrea Porcari

B4. I AM RRI: Roles of Responsible Research and Innovation keys in the additive manufacturing webs of innovation value chains and business
Brigitte Kristz, Marianne Hörlesberger, and Izaskun Jimenez Iturriza

B5. SISCODE: Responsible Research and Innovation operationalization in ecosystems through co-creation
Alessandro Deserti, Jennifer Eckhardt, Christoph Kaletka, Daniel Krüger, Francesca Rizzo, and Felicitas Schmittinger

B6. SeeRRI: Bridging the gap between Responsible Innovation and environmental economics
Jens Ørding Hansen and Nhien Nguyen

B7. RRI2SCALE: Responsible Research and Innovation ecosystems at regional scale
Margot Bezzi, Chiara Buongiovanni, and Anne M. Dijkstra

B8. DigiTeRRI: Responsible Innovation in industry territories
Marianne Hörlesberger and Brigitte Kristz

Part C: Tools and methods

C1. Exploring the business case for Responsible Innovation: how to shift the perception of Responsible Innovation from risk to opportunity
André Martinuzzi and Svetlana Ivanova

C2. Co-creating innovations: how to engage with users and citizens in Responsible Innovation
Florian Findler, Anja Grüll, Wilfried Konrad, Rainer Kuhn, Sarah-Kristina Wist, and Bianca Witzel

C3. Responsible Design Thinking: how to integrate responsibility and sustainability into Design Thinking processes
Ursula Kopp and André Martinuzzi

C4. Real-life inclusion: how to innovate with low socio-economic status families
Adebowale Owoseni, Catherine Flick, Roxana Firth, and Malcolm Fisk

C5. Inclusive workshops: how to facilitate workshops with blind and visually impaired participants
Anja Grüll, Klaus-Peter Wegge, and Bianca Laue

Biography

André Martinuzzi is founder and Director of the Institute for Managing Sustainability and Associate Professor at Vienna University of Economics and Business, Austria. For more than 20 years, he has co-ordinated EU projects on corporate social responsibility, sustainability management, Responsible Innovation, and the circular economy.

Florian Findler was a postdoctoral researcher and project manager at the Institute for Managing Sustainability at WU Vienna, Austria. His research focused on corporate sustainability, Responsible Innovation, and sustainability in higher education. He is currently manager at PricewaterhouseCoopers in Germany, focusing on sustainability in transactions.

Alexander Graf was a postdoctoral researcher and project manager at the Institute for Managing Sustainability at WU Vienna. His research focuses on responsible sourcing, mining policies, and the circular economy. He is currently senior consultant at Kumi Consulting Ltd., focusing on mandatory due diligence.

“This book offers a rich variety of experiences, insights, and tools to help organizations tackle societal challenges, engage multiple stakeholders, and strive for sustainable development.”

Marcel BogersProfessor of Open and Collaborative Innovation, Eindhoven University of Technology

“This book demonstrates the importance of making technology and innovation more responsible and sustainable, a necessity not only in the Global North but also in the Global South.”

Payal Kumar, Emerald Brand Ambassador and Principal Academic Advisor, Indian School of Hospitality

“This book reframes responsible innovation from a societal expectation into an appealing business opportunity.”

Rodrigo LozanoFounder and Director, Organisational Sustainability, Ltd; Visiting Professor, Central University of Technology, Bloemfontein, South Africa

“Corporate responsibility is both a societal imperative and an attractive business case for multinational enterprises. This book offers guidance on its implementation in the area of innovation management.”

Manfred Schekulin, Long-term Chair, OECD Investment Committee

“Co-creating the future we want, with a portfolio that enables a positive impact on our planet and society at scale. This is our ambition, therefore this book offers valuable tools and insights on how to successfully implement Responsible Innovation in a business context.”

Judith Wiese, Chief People and Sustainability Officer, Member of the Managing Board of Siemens AG