1st Edition

Strategies for Responsible Innovation Perspectives, Projects, and Tools for Co-creating the Future We Want

Edited By André Martinuzzi, Florian Findler, Alexander Graf Copyright 2025
    340 Pages 58 B/W Illustrations
    by Routledge

    340 Pages 58 B/W Illustrations
    by Routledge

    How can responsible business work in the highly competitive areas of innovation? Focusing on business opportunities and illustrating how Responsible Innovation can be successfully implemented in practice, this book captures experiences and insights from key decision-makers in business, politics and academia, to answer this question. In addition to interviews with leading thinkers in the field, the book describes the experiences of 8 EU projects and provides tools for responsible innovation in the business sector.

    The examples in this book illustrate how to move from a vague societal aspiration to a business case for responsible innovation, and provide a compelling argument for collaboration at the important intersection between government, business and academia. In this way, responsible innovation transcends a singular market-based approach to deliver value at many levels, co-creating in a truly inclusive manner. The book sheds light on the strategic benefits of applying the concept of responsible innovation in practice and offers concrete tools for its implementation.

    Aimed primarily at managers of innovation processes in organisations, and consultants and facilitators working on responsible innovation and sustainability management, the book also provides insight into the logic and principles of responsible innovation management for academics, policy-makers, and civil society organizations, helping them better communicate their requirements to business.

    Part A: Insights and challenges

    A1.   European values and the global race for innovation
    Sabine Herlitschka (interview)

    A2.   Why Europe needs system-wide innovations
    Robert-Jan Smits (interview)

    A3.   An innovation vision for Europe’s business sector
    Robert Madelin (interview)

    A4.   Responsibility and transformational change in innovation systems
    Rene von Schomberg (interview)

    A5.   Sustainability innovations in industry-academy collaborations
    Tima Bansal (interview)

    A6.   A decade of Responsible Research and Innovation
    Richard Owen (interview)

    A7.   Responsible Innovation in our future homes
    Sandra Kolleth (interview)

    A8.   Responsible Innovation and artificial intelligence
    Harald Leitenmüller (interview)

    A9.   From science to fiction and back
    Marc Elsberg (interview)

    A10. Innovation and virtual reality
    Armen Ovanessoff (interview)

    Part B: Projects and experiences

    B1.   RESPONSIBLE INDUSTRY: First Steps Towards the Inclusion of Responsible Research and Innovation in Industry
    Bernd Stahl and Catherine Flick

    B2.   COMPASS: Small and Medium Sized Enterprises on course to Responsible Innovation
    Norma Schönherr and Florian Findler

    B3.   PRISMA: A standard to go beyond the status quo and roadmaps to innovate responsibly
    Emad Yaghmaei, Steven Flipse, Pim Klaassen, Zenlin Kwee, Maria Maia, Elvio Mantovani, Elena Mocchio, Daniella Pimponi and Andrea Porcari

    B4.   I am RRI: Roles of Responsible Research and Innovation Keys in the Additive Manufacturing Webs of Innovation Value Chains and Business
    Brigitte Kristz, Marianne Hörlesberger and Izaskun Jimenez Iturriza

    B5.   SISCODE: Responsible Research and Innovation operationalization in ecosystems through co-creation
    Alessandro Deserti, Jennifer Eckhardt, Christoph Kaletka, Daniel Krüger, Francesca Rizzo and Felicitas Schmittinger

    B6.   SeeRRI: Bridging the gap between Responsible Innovation and Environmental Economics
    Jens Ørding Hansen and Nhien Nguyen

    B7.   RRI2SCALE: Responsible Research and Innovation ecosystems at Regional Scale
    Margot Bezzi, Chiara Buongiovanni and Anne M. Dijkstra

    B8.   DigiTeRRI: Responsible Innovation in industry territories
    Marianne Hörlesberger and Brigitte Kristz

    Part C: Tools and methods

    C1.   Exploring the business case for Responsible Innovation: How to shift the perception of Responsible Innovation from risk to opportunity
    André Martinuzzi and Svetlana Ivanova

    C2.   Co-Creating Innovations: How to engage with users and citizens in Responsible Innovation
    Florian Findler, Anja Grüll, Wilfried Konrad, Rainer Kuhn, Sarah-Kristina Wist and Bianca Witzel

    C3.   Responsible design thinking:
    How to integrate responsibility and sustainability into design thinking processes
    Ursula Kopp and Andrè Martinuzzi

    C4.   Real life inclusion: How to innovate with low socio-economic status families
    Adebowale Owoseni, Catherine Flick, Roxana Firth and Malcolm Fisk

    C5.   Inclusive Workshops: How to Facilitate Workshops with Blind and Visually Impaired Participants
    Anja Grüll, Klaus-Peter Wegge and Bianca Laue

    Biography

    André Martinuzzi is founder and director of the Institute for Managing Sustainability and associate professor at Vienna University of Economics and Business. For more than 20 years, he co-ordinated EU projects on corporate social responsibility, sustainability management, responsible innovation and circular economy.

    Florian Findler was a postdoctoral researcher and project manager at the Institute for Managing Sustainability at WU Vienna. His research focused on corporate sustainability, responsible innovation, and sustainability in higher education. He is currently manager at PricewaterhouseCoopers in Germany, focusing on sustainability in transactions.

    Alexander Graf is a postdoctoral researcher and project manager at the Institute for Managing Sustainability at WU Vienna. His research focuses on responsible sourcing, mining policies and circular economy.

    “This book offers a rich variety of experiences, insights, and tools to help organizations tackle societal challenges, engage multiple stakeholders, and strive for sustainable development.”

    Marcel Bogers, Professor of Open & Collaborative Innovation, Eindhoven University of Technology

    “Corporate responsibility is both: a societal imperative and an attractive business case for multinational enterprises. This book offers guidance on its implementation in the area of innovation management.”

    Manfred Schekulin, Long-term Chair, OECD Investment Committee

    “This book reframes responsible innovation from a societal expectation into an appealing business opportunity.”

    Rodrigo LozanoFounder and Director, Organisational Sustainability, Ltd; Visiting Professor, Central University of Technology, Bloemfontein, South Africa

    “This book demonstrates the importance of making technology and innovation more responsible and sustainable, a necessity not only in the Global North but also in the Global South.”

    Payal Kumar, Emerald Brand Ambassador and Principal Academic Advisor, Indian School of Hospitality

    “Co-creating the future we want, with a portfolio that enables a positive impact on our planet and society at scale. This is our ambition, therefore this book offers valuable tools and insights on how to successfully implement Responsible Innovation in a business context.”

    Judith Wiese, Chief People and Sustainability Officer, Member of the Managing Board of Siemens AG