1st Edition

Strategies for Sustainable Air Services Development An airline-destination collaborative approach

By Chrystal Zhang, Kareem Yarde Copyright 2025
334 Pages 31 B/W Illustrations
by Routledge

334 Pages 31 B/W Illustrations
by Routledge

334 Pages 31 B/W Illustrations
by Routledge

Routes are arguably the most valuable of airline assets. Although widely practised in the industry, the process of developing air connectivity has drawn very limited academic research. However, this book fills in this knowledge gap. Strategies for Sustainable Air Services Development unwraps the process of decision-making in establishing airlinks from the airline’s perspective, as well as... Read more

1 A holistic Approach to Air Services Development

Kareem Yarde, Chrystal Zhang

2 Scoio-economic Impact of Air Connectivity

Kareem Yarde, Chrystal Zhang

3 Regualtory Framework governing Air Services Development and Operations

Kareem Yarde, Chrystal Zhang

4 Implementing the Air Services Agreement

Kareem Yarde, Chrystal Zhang

5 Strategic planning and implementation of air services, an airline approach

Kareem Yarde, Chrystal Zhang

6 Air services and strategic network planning as an airline's assets

Darren Ellis

7 Forecasting air travel demand

Edgar Jimenez Perez

8 Developing a compelling business case for emerging and existing air services

Ahmed Abdelghany

9 Negotiating ground handling agreements with destination airports

Alastair Long

10 Strategic planning and contrbution to air services, an airport's pivatol role

Kareem Yarde, Chrystal Zhang

11 Strategic planning and contribution to air services: tourism board and destination organisaions

Gavin Eccles

12 Sustaining air services through stakeholders collaboration

Kareem Yarde, Chrystal Zhang

13 case studies of air services development

Kareem Yarde, Chrystal Zhang

14 Facilitating air services development through dedicated industry events

Jon Howell

15 Towards a common goal

Kareem Yarde, Chrystal Zhang

16 Air services post-COVID

Kareem Yarde, Chrystal Zhang

 

Biography

Dr. Kareem Yarde serves as an air transport and tourism consultant. He obtained his PhD from RMIT University, Melbourne, Australia, researching airline-destination power dynamics and the resource capabilities available to destination stakeholders to positively influence airline route decision-making. He has also served as a Tourism examining committee member. Kareem’s interest in tourism and air transport are arguably governed by one central precept. He is fiercely committed to maximizing air transport and tourism’s roles as catalyst for wider socio-economic development particularly in tourism-dependent economies.

Dr Chrystal Zhang is Associate Professor of Aviation in RMIT University, Melbourne, Australia. She has a rewarding career spanning two decades in the aviation industry and having taken various senior roles in government agencies and renowned consultancy firms in China and the UK. Driven by her desire to inspire the next generation of aviation professionals she became an academic in 2011 after attaining her doctoral degree from Cranfield University in the United Kingdom. Armed with real-world insight and a commitment to excellence, she has brought a unique perspective to her teaching and devotes her research to addressing real-world problems with an impact. She has expertise in aviation regulatory compliance, strategies and air travellers’ behaviour. She regularly shares her expert comments with mainstream media outlets such as ABC News, Bloomberg, South China Morning Post, and the Conversation on pressing global aviation matters. Her research interest is in airport/airlines strategies, their relationship with destination stakeholders, and air travellers’ behaviour.