What is strategy and does it matter? This series provides a range of concise, practical books that demonstrate the multitude of ways in which strategy matters in contemporary organizations.
Taking in cross-disciplinary approaches, the series will include books covering all of the hot topics relevant in planning and executing world class strategies. Each book in the series will provide a unique resource to understand a key contemporary issue facing the business world, whilst the series as a whole will provide a library for reflective practitioners and postgraduate students at MBA and Masters levels.
Global firms must operate in turbulent conditions, facing relentless pressure to be efficient, whilst also accommodating local factors and ways of thinking. This book offers an insight into how an adaptive multinational enterprise can achieve a sustainable competitive advantage in an uncertain…
Paperback – 2017-04-11