The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics.
The selections in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race.
This book was published as a special issue of the Journal of Political Marketing.
1. Introduction Part One: "Strategy and Choice in the 2008 Election" 2. Beyond the Battlegrounds? Electoral College Stratgeies in the 2008 Presidential Election 3. Context and Strategy in Presidential Campaigns: Incumbency and Political Climate 4. Grassroots Mobilization in the 2008 Presidential Election 5. Prejudice, Black Threat and the Racist Voter in the 2008 Presidential Election 6. The Contemporary Effects of Vice-Presidential Nominees: Sarah Palin and the 2008 Presidential Campaign Part Two: "Money and Technology in the 2008 Elections" 7. Riding the Waves of Money: Contribution Dynamics in the 2008 Presidential Nomination Campaign 8. Looking Beyond the Voting Constituency: A Study of Campaign Donation Solicitations in the 2008 Presidential Primary and General Election 9. Filled Coffers: Campaign Contributions and Contributors in the 2008 Elections 10. The American Internet Voter 11. Can Online Videos Increase Turnout?: A Field Experiment Testing the Effect of Online Peer-Created Online Videos on Youth Turnout 12. Many Sources, One Message: Political Blog Links to Online Videos during the 2008 Campaign 13. Plugged In or Tuned Out? Youth, Race and Internet Usage in the 2008 Election 14. The Search is On: Googling "Barack Obama" and "Hillary Clinton" in the 2008 Democratic Primary 15. The Web 2.0 Election: Does the Online Medium Matter? 16. From Networked Nominee to Networked Nation: Examining the Impact of Web 2.0 and Social Media on Political Participation and Civic Engagement in the 2008 Obama Campaign