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Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development book cover

1st Edition

Strategy for Sustainable Competitive Advantage Surviving Declining Demand and China's Global Development

By Ian Chaston Copyright 2012
320 Pages 20 B/W Illustrations
by Routledge

314 Pages 20 B/W Illustrations
by Routledge

314 Pages 20 B/W Illustrations
by Routledge
Also available as eBook on:
Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. They will also face growing competition as Chinese firms seek to block the activities of foreign companies in their domestic market and expand their own operations in overseas markets. Survival and... Read more

1. A Very Uncertain World  2. Knowledge and Competitive Advantage  3. Strategic Planning  4. Assessing External Environments  5. Internal Competence  6. Gap Assessment  7. Issues, Objectives and Stakeholders  8. Strategy  9. Technology Strategies  10. Knowledge, Networks and Innovation  11. Public Sector Planning  12. Organisational Structure  13. Implementing Strategy  14. Implementation Errors  15. Riding the Smart Wave.  Notes.  Index

Biography

Ian Chaston is Professor of Marketing and Entrepreneurship and Director of the Management Centre at Plymouth Business School, Plymouth University, UK, and a Visiting Professor at Centrum Catolica Business School in Peru. Recent publications include Public Sector Management: Mission Impossible? (2011) and Entrepreneurship and Small Firms (2009).

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