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Strategy in Context: A Multidimensional Approach to Strategic Management book cover

1st Edition

Strategy in Context A Multidimensional Approach to Strategic Management

By Marc Day Copyright 2025
246 Pages 44 Color Illustrations
by Routledge

246 Pages 44 Color Illustrations
by Routledge

246 Pages 44 Color Illustrations
by Routledge
Also available as eBook on:
Strategy in Context represents a pragmatic and novel approach to competitive strategy and strategic thinking. It makes use of numerous examples across the public and private sectors to demonstrate strategy from three dimensions–external context, internal context, and an organisation-specific context. This exciting new textbook explores different ways of thinking about strategy, balanced and... Read more

1. Introducing the Strategy Concept, 2. Thinking Strategically and the 'Why' of Strategy, 3. Macro and Industry Contexts, 4. Industry Contexts - the 'where' of strategy, 5. The 'how' of Strategy: resources, capabilites and culture, 6. Protecting Resources and Capability Advantages, 7. Overcoming Inertia to Change Capabilities, 8. Organisational Learning, Ambidexterity and Strategic Innovation, 9. Making the Value Proposition a Viable Business Model, 10. The 'What' of Strategy: Viable and Valuable Strategic Alternatives, 11. Evaluating the 'What' of Strategy, 12. Strategic Contexts: When Specific Circumstances Matter

Biography

Marc Day is Professor of Strategy and Operations Management at Henley Business School, University of Reading, UK.

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