1st Edition
Strategy in Emerging Markets Telecommunications Establishments in Europe
By Anders Pehrsson
Copyright 2001
278 Pages
by
Routledge
280 Pages
by
Routledge
280 Pages
by
Routledge
Also available as eBook on:
Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets. This book focuses on strategy in emerging telecommunications markets in a liberalized... Read more
Part I: Theoretical Considerations: Stratgy and Some Key Correlates
Part II: Telecom Operators in the UK and sweden: industry Overview; Design of an Industry Study
Part III: Strategy Cases of Telecom Operators in Europe; colt Telecom: Expanding in Europe
Part IV: Discussion of Empirical Findings: Patterns and Processes; Busniss Strategies of Telecoms Operators in the UK and Sweden
Part II: Telecom Operators in the UK and sweden: industry Overview; Design of an Industry Study
Part III: Strategy Cases of Telecom Operators in Europe; colt Telecom: Expanding in Europe
Part IV: Discussion of Empirical Findings: Patterns and Processes; Busniss Strategies of Telecoms Operators in the UK and Sweden
Biography
Anders Pehrsson is a Professor in the School of Management and Economics, Vaxjo University. He is the author of International Strategies on Telecommunications: models and applications (Routledge, 1996)
