Chapter 1. Denise Mann, Introduction: Engineering Digital Enclosures for a Global Marketplace SECTION I: TRANSCULTURAL PRODUCTION FRICTIONS Chapter 2. Anikó Imre and Sylwia Szostak, The Witcher: Peripheral Fantasies and the Polish and Hungarian Media Industries Chapter 3. Timothy Havens and Shannon Sweeney. Peacocks, Jackals, and Ponies in Budapest: Partial Platformization, Geopolitical Thrillers, and the State of Transnational Streaming Production Chapter 4. Luca Barra and Dana Renga, Through Other Eyes, for Other Eyes. Rebuilding Netflix’s The Leopard as a Global Television Series Chapter 5. Shelleen Greene, Zero: The Global Multimedia Presence of Second-Generation Italians Chapter 6. Denise Mann, Netflix’s Global Power Play: Disrupting Japan’s Mixed Media Tradition Chapter 7. Hye Jean Chung, Localizing Netflix in Korea: Global Platforms, Transmedia Ecologies, and Virtual Production Chapter 8. Jasmine Nadua Trice, Fantasy Island: HBO Asia’s Logistical Underworlds SECTION II: TRANSNATIONAL AUDIENCE FLOWS Chapter 9. Violaine Roussel, The Invention of Digital Agenting and the Transformation of Entertainment Chapter 10. James Fleury, From Twitch to Fallout: Video Games Across Amazon’s Global Media Empire Chapter 11. Jennifer Gillan, Mando Mondays and Disney’s D2C Strategy Chapter 12. Avi Santo, You’re an Inspiration, Harry! How Harry Potter: Wizards of Baking Reimagines Harry Potter as a Lifestyle Brand Chapter 13. Daniel Zweifach, Bridgerton Balls and Beyond: Manufactured Participation and Colonial Mimicry in Kenya and South Africa Chapter 14. Mark Andrejevic and Zala Volcic, Social De-Skilling: Automation in the Era of “Smart” Machines
Biography
Denise Mann is a Professor in the Cinema and Media Studies program in the School of Theater, Film, and Television at UCLA. Mann specializes in the fields of media industry studies, production studies, audience studies, and television studies. She is the editor of Wired TV: Laboring Over an Interactive Future (2014), co-editor of Private Screenings: Television and the Female Consumer (1992), and the author of Hollywood Independents: The Postwar Talent Takeover (2008).






