Stuck : How to WIN in Business by Understanding LOSS book cover
1st Edition

How to WIN in Business by Understanding LOSS

  • Available for pre-order. Item will ship after March 1, 2022
ISBN 9780367743611
March 1, 2022 Forthcoming by Productivity Press
216 Pages 8 B/W Illustrations

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Book Description

Stuck: How to WIN in Business By Understating LOSS addresses a critical concept that closes a gap in popular business publications. Many books tell leaders and managers the process of how to change their organizations. However, many of these books lack a key mechanism for understanding human interactions. The mechanism is a biological function developed through evolution called attachment – the human need to connect to different tangible and intangible objects for support. Attachment is the reason that people connect with leaders and corporate culture, but also what creates a deep sense of loss during even the smallest changes. Stuck offers a complete understanding of attachment and how it impacts individuals, relationships, and organizations. It is based in over 20 years of research and practical experience; data from nearly than 20,000 respondents globally; and findings from two previous books (The Pivot Point and Workplace Attachment) and over 60 articles and presentations. But Stuck is not an academic study. It is a practical guide for leading the brain through change. For the first time, the authors tell stories that demonstrate the research and offering a prescriptive roadmap for how to leverage attachment research to drive business success. Work is changing. Every day new companies, technologies, and ideas emerge that impact how, where, and most importantly, why we work. Despite this exciting evolution, people remain the heart of change. People are tricky. People don’t seem to evolve as fast as our global environment. We get stuck. Leaders, managers, and teammates struggle with the resistance and get frustrated. Frustrated people impact the performance of every organization. The authors set out to answer a seemingly simple question – How does understanding loss help us achieve business wins? They believe that the answer is a deeply human problem. In fact, it is a deeply biological problem. It is rooted in our brain and the way our brain interacts everything in the world, even work. It is how our brain controls our interactions with technology, our connection with peers, our perception of leaders, the way we view our organization, and even our connection to the community where we live. All of these factors impact how we perform as individuals at work and ultimately how organizations perform in the global marketplace. The root of the challenge is the human need to connect to different tangible and intangible objects for support. The basis of the need for support is grounded in our need for attachment. Attachment behavior is an instinctual response born out of our earliest days of life and impacts how we connect and interact with the world around us. Those who learn to understand loss through attachment behavior and the attachments of others will succeed. The book is based on over 20 years of research into attachment in the workplace. Stuck is a set of fascinating literature that is brought forward through highlighting the stories (ironically) we have grown accustomed to “leaning on” for answers. Additionally, this book will provide original data-based evidence from assessments conducted with nearly 20,000 respondents and original stories from the application of attachment concepts in more than 150 organizations across all sectors around the globe. It will shine a light on attachment and use it as a lens to better understand our workplace. Stuck provides not only the deep lessons from the authors’ research, but also prescriptive steps for readers to use the lessons of attachment in their own work. In this way, the book will serve as a guide to those leaders, managers, and employees who are feeling stuck and don’t know how to get loose.

Table of Contents



Chapter 1 Why Do People Get Stuck?

Chapter 2 The Brain’s Journey is Our Journey

Chapter 3 Why Do I Get Stuck?

Chapter 4 How Do I Get Stuck?

Chapter 5 What Do I Get Stuck To?

Chapter 6 How Does Culture Get Stuck? 

Chapter 7 Is My Organization Stuck?

Chapter 8 Leading a Stuck Organization

Chapter 9 Unsticking the Future

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Dr. Victoria M Grady is an active professor, researcher and consultant in the areas of organizational change, culture, leadership and team development. Her research focus is based on the impact of Attachment Theory (Bowlby) to the management of behavior specifically resulting from the integration of both planned and unplanned change -- both the individual employees and the collective organization. Victoria continues to build upon her research in the field of change management and extended her original model to include a validated analytic tool (Change Diagnostic Index©) that quantitatively measures the tendency of individuals within the organization to embrace or reject organizational change initiatives. The index focuses on the employee, and how behavioral factors inherent in change impact performance and profitability. In addition to her research and consulting practice, she is an Assistant Professor of Organizational Behavior and Management in the School of Business at George Mason University. Dr. Grady’s consulting clients include federal and multinational government institutions, non-profit organizations, and private sector companies. Please visit her website at for more information. Specialties: Behavioral Analytics, Organizational Change, Readiness Analytic, Leadership and Change, Individual Change, Change Management, Measuring Change, Change Metric, Organizational Behavior Victoria co-authored the "Workplace Attachment: Managing Beneath Surface" and "The Pivot Point: Success in Organizational Change" and is presently contributing to a multi-author book manuscript on the international dynamics in family businesses. ( Patrick McCreesh is a Senior Associate at Booz Allen Hamilton leading project teams and business development activities for the Strategic Innovation Group’s Next Generation Analytics Team. He successfully leads team to develop strategic plans, performance management programs, change management programs, and analytics centers of excellence across the federal government and with Fortune 500 companies. His clients include the Department of Homeland Security (DHS), the Department of Health and Human Services (HHS), the Social Security Administration (SSA), the Department of Transportation (DOT), and many agencies within the departments. He also works across industries with previous experience with non-profits, the hospitality industry, and entertainment/media companies. His previous work with the government agency Immigration and Customs Enforcement has gained him the Innovation in Analytics award from the analytics professional organization, INFORMS. Prior to joining Booz Allen, Mr. McCreesh worked in market research helping non-profit organizations and political campaigns use survey research to improve brands and more effectively appeal to donor or voter communities. He also worked extensively on voter advocacy and voter turnout programs. Mr. McCreesh is also a leader in the global change management community. He is a founding member of the Association of Change Management Professionals (ACMP). He founded the local chapter of ACMP and currently serves as the President of ACMP DC. Mr. McCreesh will present recent findings on change readiness in the federal government at the ACMP 2016 Global Conference. Mr. McCreesh graduated from The University of Virginia with a Bachelor of Arts in Foreign Affairs and History and received his Master of Public Policy from Harvard University.