1st Edition

Studying Audiences The Shock of the Real

By Virginia Nightingale Copyright 1996
184 Pages
by Routledge

184 Pages
by Routledge

Studying Audiences: The Shock of the Real provides a critical overview of cultural studies research into the television audience. With the development of ethnographic research methods, hailed by Stuart Hall as `a new and exciting phase' in audience research, researchers turned their critical attention to groups of `ordinary people' watching television, combining interviews and participant... Read more
Preface, 1 An audience perspective and media criticism 2 Encoding/decoding 3 Key concepts and alternative rallying points 4 The 'new phase' in audience research 5 Critical transposition 6 Cultural translation 7 Audience. Conclusion.

Biography

Virginia Nightingale is Associate Professor in Media and Cultural Studies at the University of Western Sydney, Nepean.