1st Edition

Studying Digital Media Audiences Perspectives from Australasia

Edited By Craig Hight, Ramaswami Harindranath Copyright 2017
228 Pages
by Routledge

226 Pages 37 B/W Illustrations
by Routledge

226 Pages 37 B/W Illustrations
by Routledge

Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to... Read more

Introduction: Studying digital media audiences





1. User-Led transnationalism, Big Data and the World Wide Web



[Adrian Athique]





2. Audiences and Australian media policy: The relevance of George Gerbner



[Andy Ruddock]





3. Locating mobile media audiences: In plain view with Pokémon GO



[Gerard Goggin]





4. Social media, radicalization and extremist violence: challenges for research



[Ramaswami Harindranath]





5. Audiencing through social media



[Darryl Woodford, Katie Prowd, and Axel Bruns]





6. The challenges of using YouTube as a data resource



[Craig Hight]





7. You Tried!: Failure in a universityy social network site



[Erika Pearson and A.C.M. Moskal]





8. Beyond ‘the profile’: Multiple qualitative methods for researching Facebook drinking cultures



[Ian Goodwin, Christine Griffin, Antonia Lyons and Tim McCreanor]





9. Ambient liveness: Searchable audiences and second screens



[Michele Zappavigna]





10. Teaching with Twitter: A case study in the practice of audiencing



[Sue Turnbull and Christopher Moore]





11. Migrants and mediatization: Three generations of Dutch migrants to Aotearoa / New Zealand.



[Joost de Bruin]

Biography

Craig Hight is an Associate Professor in Communication at the University of Newcastle, Australia. His research interests have focused on audience research, digital media and documentary theory. He is currently researching the relationships between digital media technologies and documentary practice, especially the variety of factors shaping online documentary cultures.





Ramaswami Harindranath is Professor of Media at the University of New South Wales, Australia. He has published widely on audience research; global media, economy and culture; diasporic media and cultural politics; multicultural arts and cultural citizenship; South Asian politics and culture; and postcoloniality. He is currently completing a manuscript entitled Southern Discomfort, which re-assesses the concept and politics of cultural imperialism.