1st Edition
Succeeding in Business in Central and Eastern Europe
244 Pages
by
Routledge
240 Pages
by
Routledge
Also available as eBook on:
In Central and Eastern Europe, the 'Old Europe' of cobblestones co-exists with mobile phones, horse carts fight for road space with cars, and farmers' markets compete with mega-stores. Western business professionals hoping to expand or start up new ventures in this complex environment must possess knowledge that is both comprehensive and subtle. What is it like to live and work in Central and... Read more
A world of distinctions and distortions; What and where is CEE?; So many similarities, so many differences; Coming home as a stranger in a strange land; Finding points of synthesis; Building on common ground; Customer service and client maintenance in CEE; The long shadow of mother Russia; Culture, corruption, and other imperatives; Looking ahead; Looking for a CEE-specific manager development model.
Biography
Woodrow. H Sears, Audrone Tamupson
