316 Pages
by
Routledge
316 Pages
by
Routledge
316 Pages
by
Routledge
Also available as eBook on:
Successful Management in the Digital Age examines key factors for success in today's business environment—finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles. While acknowledging the benefits of technological advances in some areas, John Harte shows how artificial intelligence is limited and often imperfect. Becoming thoughtlessly... Read more
Contents1 Introduction2 Taking Stock: A Reality Check3 Untapped Potential4 Strategic Management5 Integrated Marketing and Its Enemies6 Managing, Leadership and Entrepreneurship7 Advertising and Communications8 How Words Sell Billions of Goods and Services9 Pictures That Sell Goods and Services10 The Value of Branding and Marketing11 Removing Uncertainty and Ambiguity12 Creative Thinking and Reasoning13 Motivation and Its Antithesis14 Influencing Sales and Perpetrating Frauds15 Selling Is a Psychological Process16 Knowing and Understanding17 Facts and Figures18 The Law of Unintended ConsequencesAcknowledgmentsAbout the AuthorNotesIndex
Biography
John Harte
