1st Edition
Successfully Marketing Clinical Trial Results Winning in the Healthcare Business
By Günter Umbach
Copyright 2006
220 Pages
by
Routledge
220 Pages
by
Routledge
220 Pages
by
Routledge
Also available as eBook on:
In the US alone, pharmaceutical companies spend around $7 billion a year on clinical trials for drugs; all this in a global market where increasing competition and pressure on healthcare financing are both impacting on margins and profitability. One solution for pharmaceutical companies lies within the clinical trials themselves. If only you can communicate the trial findings to the right people,... Read more
Contents: Introduction; Personal goals and objectives; Analyzing the market and devising a strategy; Developing your content; Winning Attention; Making Best Use of Language; Design: Choosing Style and Layout; Designing diagrams and charts; Devising direct mail that gets good responses; Using images and illustrations; Creating emotional impact; Improving your branding skills; Adapting to a professional role; Becoming more resourceful; Marketing internally; Communicating externally; Maximizing your impact; Mobilizing external support; Developing the project strategy; Implementing the project; Becoming a project leader; Action; Suggested further reading.
Biography
Günter Umbach
