1st Edition

Superman and Comic Book Brand Continuity

By Phillip Bevin Copyright 2019
174 Pages
by Routledge

174 Pages
by Routledge

174 Pages
by Routledge

Superman and Comic Book Brand Continuity traces the development of comic book continuity through the case study of Superman, examining the character’s own evolution across several media, including comics, radio, television, and film. Superman’s relationship with continuity illustrates a key feature of the way in which people in western societies construct stories about themselves. In this... Read more

Introduction: Why Study Superman? 1. Taming Superman: The Origins of Brand Continuity 2. Narrative Continuity and the Fantasy of Realism 3. Myth and the Man of Steel: Identifying Superman’s Worst Enemy 4. Superman v. Superman: Corporate Innovation and the Resistance of Cultural Continuity Conclusion: The Once and Future Superman?

Biography

Phillip Bevin is an independent scholar. He has a PhD in Film and Television Studies from Kingston University, London, UK.