1st Edition

Supermarket Retailing in Africa

Edited By Felix Adamu Nandonde, John L. Stanton Copyright 2022
    218 Pages 8 B/W Illustrations
    by Routledge

    218 Pages 8 B/W Illustrations
    by Routledge

    This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.

    Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector.

    This book will be of interest to scholars and students of the retail sector and retail management in Africa.

    Chapter 1. Understanding Performance of Retail Formats in Africa

    John L. Stanton and Felix Adamu Nandonde

    Chapter 2. Consumer Shopping Patterns and Pricing Considerations for BOP Consumers: The Case of Madagascar

    Arilova A. Randrianasolo

    Chapter 3. Factors Motivating Consumers to Visit Supermarkets in Tanzania: Case of Dar es Salaam and Arusha Regions

    Francis Muya, Maureen Kabugumila, Francis Moses, and Deus Shatta

    Chapter 4. Understanding Consumers’ Preference of Purchasing Items from Supermarkets as Opposed to Traditional Markets in Ghana

    Emmanuel Kojo Sakyi

    Chapter 5. ICT Usage in Supermarkets in East Africa: Benefits, Challenges, and the Way Forward

    M. Kagoya Sumaya and A. R. Mushi

    Chapter 6. Assessing the Technological Relevance of South African Supermarkets in the Face of Changing Consumer Behaviour

    Tendai Chiguware

    Chapter 7. Operations Research Contribution to the Performance of Supermarkets in East Africa

    A. R. Mushi and Sumaya M. Kagoya

    Chapter 8. Strategies Used by Local Food Suppliers to Increase Participation in Modern Food Retailing in Tanzania

    Felix Adamu Nandonde

    Chapter 9. Exploring the Relationships between Supermarkets and Local Suppliers in Developing Countries: Evidence from Tanzania

    Daniel Wilson Ndyetabula

    Chapter 10. Understanding the Role of Service Providers on the Development of Supermarkets in Africa

    Edward A. N. Dakora

    Chapter 11. Supermarket retailing in Africa: Lessons Learnt

    Felix Adamu Nandonde and John L. Stanton


    Felix Adamu Nandonde is a Lecturer in Marketing at the Sokoine University of Agriculture, Morogoro, Tanzania. John L. Stanton is a Professor in Food Marketing at Saint Joseph’s University, Philadelphia, USA.