1st Edition

Supermarket Retailing in Africa

Edited By Felix Adamu Nandonde, John L. Stanton Copyright 2022
218 Pages 8 B/W Illustrations
by Routledge

218 Pages 8 B/W Illustrations
by Routledge

218 Pages 8 B/W Illustrations
by Routledge

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa.... Read more

Chapter 1. Understanding Performance of Retail Formats in Africa

John L. Stanton and Felix Adamu Nandonde

Chapter 2. Consumer Shopping Patterns and Pricing Considerations for BOP Consumers: The Case of Madagascar

Arilova A. Randrianasolo

Chapter 3. Factors Motivating Consumers to Visit Supermarkets in Tanzania: Case of Dar es Salaam and Arusha Regions

Francis Muya, Maureen Kabugumila, Francis Moses, and Deus Shatta

Chapter 4. Understanding Consumers’ Preference of Purchasing Items from Supermarkets as Opposed to Traditional Markets in Ghana

Emmanuel Kojo Sakyi

Chapter 5. ICT Usage in Supermarkets in East Africa: Benefits, Challenges, and the Way Forward

M. Kagoya Sumaya and A. R. Mushi

Chapter 6. Assessing the Technological Relevance of South African Supermarkets in the Face of Changing Consumer Behaviour

Tendai Chiguware

Chapter 7. Operations Research Contribution to the Performance of Supermarkets in East Africa

A. R. Mushi and Sumaya M. Kagoya

Chapter 8. Strategies Used by Local Food Suppliers to Increase Participation in Modern Food Retailing in Tanzania

Felix Adamu Nandonde

Chapter 9. Exploring the Relationships between Supermarkets and Local Suppliers in Developing Countries: Evidence from Tanzania

Daniel Wilson Ndyetabula

Chapter 10. Understanding the Role of Service Providers on the Development of Supermarkets in Africa

Edward A. N. Dakora

Chapter 11. Supermarket retailing in Africa: Lessons Learnt

Felix Adamu Nandonde and John L. Stanton

Biography

Felix Adamu Nandonde is a Lecturer in Marketing at the Sokoine University of Agriculture, Morogoro, Tanzania. John L. Stanton is a Professor in Food Marketing at Saint Joseph’s University, Philadelphia, USA.