1st Edition

Sustainability Communication across Asia Fundamental Principles, Digital Strategies and Community Engagement

    256 Pages 30 B/W Illustrations
    by Routledge

    256 Pages 30 B/W Illustrations
    by Routledge

    Sustainability Communication across Asia distils the core components of environmental communication in the diverse milieu of Asian nations such as Indonesia, Malaysia, the Philippines, Thailand, and China.

    The chapters in this book engage readers in a clear-sighted view of issues, challenges, and strategies related to sustainability communication in Asia, examining fundamental principles, digital strategies, and the role of language, as well as community engagement. The first part of the book features underpinning ideologies of sustainability communication. The authors go on to explore the prevalent trends and approaches in sustainable communication in the digital realm, examining the internet in general, social media, and gaming platforms. Finally, the book discusses the green efforts adopted among selected Asian communities, the role of communication, and the resulting societal impacts. Readers will be introduced to many related examples of Asian sustainability cases and issues that may differ from Western experiences. Interesting topics such as environmental gamification, edutainment and sustainability communication, and social media and sustainability are among those presented and elaborated at length by 21 writers with industrial and academic backgrounds.

    Practical and inspiring, this book will be of great interest to students and scholars of sustainability and environmental communication, and Asian studies in general.

    Table of contents

    About the contributors


    Chapter 1

    Sustainability Communication: West vs Asia

    By Mohamad Saifudin Mohamad Saleh

    Chapter 2

    Language and Sustainability Communication

    By Shaidatul Akma Adi Kasuma

    Chapter 3

    The Roles of the Sharing Economy in Promoting Sustainability Communication and Practices in China

    By Zhang Tong, Huang Miao, and Mohamad Saifudin Mohamad Saleh

    Chapter 4

    Strategic Sustainability Communication Model of the Listed Companies in the Stock Exchange of Thailand

    By Rittipol Kuntasuwun

    Chapter 5

    Persuasion in Sustainability Communication: A Study of Penang Green Council’s Initiatives

    By Debbita Tan Ai Lin and Shaidatul Akma Adi Kasuma

    Chapter 6

    Ideating Sustainability Content in Social Media

    By Nur Atikah A Rahman

    Chapter 7

    Into the Practices of Malaysian Gaming Influencers: Do They Promote Sustainable Development?

    By Nurzali Ismail

    Chapter 8

    Virtual Exhibition of Indonesian Geopark as a Sustainability Communication Effort

    By Eli Jamilah Mihardja, Togu S. Pardede, and Nurul Selen Azizah ASP

    Chapter 9

    Gamification and Sustainable Behaviour: A Case Study of China

    By Huang Miao, Mohamad Saifudin Mohamad Saifudin and Izzal Asnira Zolkepli

    Chapter 10

    Factors Encouraging Journalists in Pursuing Sustainability Communication

    By Anna Agustina and Adnan Hussein

    Chapter 11

    Community Radio and Climate Change in Indonesia

    By Emilia Bassar and Impron

    Chapter 12

    Towards Sustainability in Corporate Social Responsibility

    By Suriati Saad, Jamilah Ahmad & Mahadevan Krishnan

    Chapter 13

    Edutainment in Sustainability: Can Sustainability Communication also be Fun?

    By Mohamad Saifudin Mohamad Saleh

    Chapter 14

    Communicating Science Information to the Fishing Community in the Philippines

    By Joesyl Marie V. de la Cruz-Aranas, Rona Dhel Cabrias-Alingasa, and Daryl Lustracion Superio




    Mohamad Saifudin Mohamad Saleh holds a PhD degree in Environmental Communication from the Faculty of Sustainability, Leuphana University of Lüneburg, Germany. Upon graduation in September 2016, he started his career as a senior lecturer at the School of Communication, Universiti Sains Malaysia (USM). He was appointed the deputy dean of Academic, Career, and International at the same school in 2022. His areas of specialisation are environmental communication, sustainability communication, and media and environmental non-governmental organisations (ENGOs). He recently completed his research on Islamic environmental communication in Malaysia and sustainable university branding. He is currently leading national research on sustainable lifestyles in Malaysia.

    Nur Atikah A Rahman obtained her PhD in Mass Communication from Universiti Putra Malaysia. Her education background includes a Master of Arts in Communication (Advertising Strategy) and a Bachelor of Communication (Persuasive Advertising) from Universiti Sains Malaysia. In June 2020, she attained the Foundation Certificate from the Institute of Practitioners in Advertising (IPA), Incorporated by Royal Charter, UK, which was funded by the Association of Accredited Advertising Agents Malaysia (4As). The focus of her current research is on self-branding in the social media realm, the role of social media influencers in brand loyalty, creative content strategies, and advertising.

    Shaidatul Akma Adi Kasuma completed her PhD in Arts Education at the Centre of Education Studies, University of Warwick, UK. Prior to that, she obtained her Master’s in Linguistics from Universiti Malaya, and Bachelor’s in Science with Education (TESL) from Universiti Teknologi Malaysia. She is interested in the areas of technology in language learning, higher education, discourse analysis, and applied linguistics. Her publications are mainly on language learning education, and she looks forward to expanding her language and linguistics interest to more niche areas including language and sustainability communication in social media.