Sustainability Communications A Practitioner’s Guide

1. The case for sustainability communications. Suzy Giles 2. Building a sustainable brand with authenticity. Fiona Stephenson 3. Preventing greenwashing: A global view. Chris Pratt 4. Communicating through an ESG crisis. Chris Tucker 5. Beyond doom: Reframing climate communication as a precondition for transformation. Boaz Paldi 6. Selling ice to the Eskimos: Storytelling to engage. Simon Shelley 7. Reframing social value as a strategic asset. Hilary (Hil) Berg 8. Communicating purpose(fully) in the Global South. Girish Balachandran and Tulsi Kapoor 9. Mis and disinformation in climate change and how we tackle it. Suzy Giles 10. Sustainability reporting: A guide for communicators. Nikki Wright and Richard Gordan 11. The impact of AI on sustainability communications. Catherine Arrow 12. What’s next for sustainability communications? Suzy Giles

Biography

Suzy Giles is a communications and marketing professional who works with organisations, governments and NGOs in the area of sustainability communications. She is Chair of the Chartered Institute of PR’s ESG Network, and Chair of the United Nations Development Programme and ICCO Climate Communications Task Force. In her 25-year career, Suzy has worked with brands across the arts, education, fashion, energy, banking and finance. She has held both in-house and consultancy roles, and has lived and worked in the UK, Italy, The Netherlands and New Zealand, where she currently holds the role of Chief Examiner for the PR Institute of New Zealand.

Suzy Giles brilliantly decodes why action and communication on sustainability is still imperative for business, all the ways in which we’ve gotten it largely wrong until now and what we need to do going forward to ensure business benefits from their actions—and so do all of us. This book is a must-read, how-to guide for anyone in brand and corporate communications—not just for people with 'sustainability' in their titles. Sustainability is here to stay, and learning how to stop screwing up the way in which we talk about it and start communicating about it, in a way that actually drives change and business value, is imperative. This book lays out exactly how to do that well.

Suzanne Shelton, Founder of Shelton Group, USA and Senior Partner for ERM

In a world where communication about sustainability is becoming increasingly critical and complex, this book provides a detailed analysis of the challenges and how to overcome them. Informed through appropriate models and reports, it is packed with useful communication guidance and illustrated with contemporary case studies. A must-read for anyone interested in sustainability communication.

Dr Kevin Ruck, Co-founder, PR Academy