Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers. It has iconic cultural and economic significance for Colombia, which is one of the world's major coffee producers for the global market. This book examines sustainable coffee production in Colombia, specifically the initiatives of Nestlé to create shared value.
It describes the transformation of the coffee landscape by the development of economically, socially and environmentally viable and dedicated supply chains. Suppliers have been encouraged to shift production and quality paradigms, in order to develop long-term and sustainable strategies for higher value and premium quality products. This has been partially achieved by establishing a robust partnership with the Coffee Growers Federation and other public, private and social actors, thereby taking control of the institutional architecture and knowledge base that exists in the country. The book provides an important lesson of corporate social responsibility and the creation of shared value for the benefit of farmers, corporations and consumers.
Foreword: Shared Value from Coffee Juan Manuel Santos, President of Colombia 1. Introduction: Why Create Shared Value? 2. The World's Beverage of Choice 3. The Shared C in Coffee and Colombia: Complexity 4. Nestlé in Colombia 5. From Farm to Cup: The Nescafé Plan 6. Quality, Productivity and Sustainability: The AAA Sustainable QualityTM Program 7. Lessons Learned: Future Challenges and Opportunities 8. Further Thoughts