1st Edition
Sustainable Crowdfunding Research-Based Analysis for Communication Campaigns
Introduction
1. Defining Crowdfunding
2. Crowdfunding as Experience Architecture
3. Assessing Platforms
4. Planning and Running a Campaign
5. Discrete Campaigns
6. Interconnected Campaigns
7. Sustaining Crowdfunding
Biography
Adam R. Pope is Assistant Professor and Director of the Graduate Certificate in Technical Writing and Public Rhetorics at the University of Arkansas, USA.
"Pope’s Sustainable Crowdfunding is an excellent guide to understanding crowdsourcing, seeking funding, and developing a fundable proposal. It provides useful cases and strategies for teaching crowdsourcing. Sustainable Crowdfunding uniquely supports winning campaigns after funding with strategies for bringing plans into reality." — Michael J. Salvo, Purdue University, USA.
"Accessible prose and intriguing case studies, this text fills a void in public rhetorics scholarship. Pope offers a novel framework for understanding crowdfunding as sustainable social justice-aligned coalitional action through concerted attention to UX and XA. Chapter-concluding discussion questions are an especially useful resource for tech comm educators." — Jessica Clements, Whitworth University, USA.
