1st Edition
Sustainable Innovations in Management in the Digital Transformation Era
1. Strategic Integration of Artificial Intelligence to Drive Sustainable Business Transformation in the Digital Era
Amir Teymourian
2. Key Organizational Practices in Fostering a Sustainable Workplace
Jayendira P Sankar
3. Artificial Intelligence solutions in the support of e-commerce management - Qualitative approach
Leszek Ziora, Steven J. Hyde
4. Revisiting Strategic Fit Theory: Aligning Technological Adoption with Supply Chain Strategy for Competitive Advantage
Aruldas Kalarickal Thomas, Shabana Faizal, Viju Samuel, Nidhi S
5. Application of Rough Set Theory to Analyse the Relationship between Students Use of AI Tools and Their Perceived Automation Potential in Enterprises
D. Dziembek, K.Kuczera, O. Szumski
6. Two Faces of Green AI: Supporting Sustainability and Achieving Sustainable Operation
Dorota Jelonek
7. AI and Machine Learning Enhance Fraud Detection Accuracy and Efficiency in Accounting
Mariam Al Salman, Esra Ahmed, Mona Hammad, Abdul Wahid Muhammad
8. Integrating Artificial Intelligence and Strategic Management for Sustainable Organizational Transformation: A Case Study Approach
Kusum Lata, Rajesh Kumar
9. The Impact of Leadership Style on Employee Satisfaction in Bahrain's Telecom Sector
Zainab Ahmed A Alhaddad
10. Enhancing Customer Retention through AI-Driven CRM Analytics: A Scikitlearn Approach in Kerala’s Service Sector
Vairavan C, F Praveena, S R Anusree
11. Revitalizing the Entrepreneurial Education: Holistic Approach to Achieving Entrepreneurial Skill Development and Internal Mobility
Danilo Diotay, Manolo L Anto
12. Machine Learning Analysis of GST Impact on Retailers in Chennai: Compliance, Adaptation and Revenue Growth
F Praveena, R Stephen Chellakan, M Josephin Rangith
13. Transforming Digital Finance: The Role of Green Fintech in Advancing ESG Investments and Sustainable Development Among Young Investors in Pakistan
Muhammad Saad, Zahid Bashir, Abid Mehmood Muhammad Sabeeh,
14. Evaluating E-Learning's Impact on Examination Quality - A Systematic Literature Review
Bahja A. Al-Mubarak Hafiza Abas
15. Econometric Insights into Sustainable Development Practices in GCC Economies: A Panel Data Approach (2010-2023)
Stephen Retnamony Chellakan
16. AI influence on Teachers Productivity; A Perspective from Schools in Bahrain
Wedad Al Modaweb, Mahmood Akbar
17. Exposing 2139 Exchange - Identity Fraud, Licensing Deception & Trust Erosion in Digital Finance
Reem A.Abdalla, LA Hidaytalla
18. Sustainable digital marketing: Green branding and Consumer engagement
Bala Ruby
19. The Role of Artificial Intelligence in Enhancing Marketing Effectiveness: An Empirical Study
Surjit Victor, Vishwas Chakranarayan, Redha Shaker, Maryam Salman, Esra Ahmed
20. Cross-Regional Insights on AI Readiness: An Empirical Comparison of MENA and Southeast Asia Using Elastic Net Regression
Mark Doblas, Mary Benitta Rani, Andres Regondola, Jishanis Mae
21. Inclusive Marketing by Hypermarkets for Low-Income Expatriate Consumers in the Middle East: Designing for Affordability Without Compromising Value
Vishwas Chakranarayan
22. Sustainable Development and Inclusive Parenting: Social Approaches for Empowering Children with Disabilities
A. Arun Aloysius Magesh, Benjamin Franklin S
23. Strategic Marketing Approaches on Micro-ventures towards Increased Revenues: An Assessment in Bahrain
Steve Salamat Guansi
24. Optimal working capital policy and sustainable practices in financially constraint firms
Rabia Bashir, Muhammad Ahmad, Muhammad Saad, Asad Ur Rehman
25. Reimagining Management and Innovation: Strategies for Digital Finance, E-Commerce & Sustainable HR
G Yoganandham, Jayendira P Sankar, Haitham Alqahtani
26. Sustainable Fishing and Resilience Framework: Mitigating Climatic and Socioeconomic Vulnerabilities of Marine Fishermen
Benjamin Franklin S, Mary Benitta Rani, MA Valusamy, Sigamani Panneer
27. Evaluation of a five-year financial ratio analysis of Islamic Banking sector: Liquidity and solvency
Gulnar Sadat Mulla
28. Implementation of Bookkeeping Practices among Micro-Enterprises: A Review Output from Bahrain
Steve Salamat Guansi
29. Tandem Effects of Technologies and Digitalisation in Fostering Sustainability Mediated by Eco-Innovation In Manufacturing Sector
Venkatesh K, S Preetha, Sudheer Nandi
30. AI and Augmented Reality (AR) Marketing: Enhancing Product Visualization and Interactive Advertising
Vishwas Chakranarayan, Girish Taneja
31. Artificial Intelligence : Its transformative impact on students' behaviour and ethics
Rodalin Asenas, Mary Jean P Dureza, Jose Dennis G Dureza
32. Impact of Technology Adoption in Empowering Women Entrepreneurs
Somaya Faisal, Surjit Victor
33. Beyond the Veil: A Review of Corporate Governance, Ethics, and Legal Reform in the Digital Era
SaubhagyalaxmiMisra
34. From Challenges to Sustainable Co-parenting and Career Advancement among Divorced Working Women
Bala Thirupura Sundari K.S, Benjamin Franklin S, Sigamani Panneer, Vijayalakshmi P
35. Digital Transformation for Sustainable Growth: Innovation, Entrepreneurship & AI Integration
G Yoganandham, Abdul Kareem A, Jayendira P Sankar
36. A Network-Based Modeling Approach to Financial Inclusion: An Empirical Study in South Tamil Nadu
Prince Allwyn Jebaraj M P, R. Stephen Chellakan, F Praveena, M Susheela
37. Exploring the Relationship between Flexible Work Arrangements and Employee Well-being among Working Women in Bahrain
Esraa Al Hawaj
38. Exploring the relationship between demographic attributes and the perception and use of AI tools in academia
D Dziembek, K Kuczera, O Szumski
39. Exploring the Long-Term Efficacy and Ethical Dimensions of AI-Driven Social Media Recruitment: A Conceptual Framework for Sustainable and Fair Talent Acquisition
Anand J, R Parhana, Sentamilselvan K, Srimathi K
40. A Thematic Analysis of Insights from Systematic Reviews on the Influence of Conversational AI on User Engagement- Transformative Technologies Enhancing Human Well-being
Ramadoss Aksshaya, Jayasree Krishnan
41. Exploring the Impact of Visual Interaction on Consumer Behavior in the Retail Industry in the Kingdom of Bahrain
Saleh Abdullah Alzamel, Surjit Victor
42. Sustainable Energy and Economic Growth: Decoding the G20 Nexus
Sachin Pavithran A P, Vishakha Shukla, Anjali Kumari Nikhil
43. Understanding the Landscape: Entrepreneurs' Challenges in Implementing CSR Initiatives
Nidhi S Menon, Shabana Faizal, B Suganya, Maya Manoj, M Sampath Nagi
44. Decomposed Fuzzy Z-CRITIC-GRA for Selecting Investment Stock
Binyamin Yusoff, Nuraini Rahim, Soon Wing Fai, Syibrah Naim
45. The relationship between technology-based training (TBT) and employee performance in the renewable energy sector in the Kingdom of Saudi Arabia
Amro Ali Qassim, Maryam Salem AlRowaijeh, Ahmed Yousif Dassa
46. Growth and Survival Strategies of Small-Scale Industries in Eastern India: A 21st Century Perspective
Zakir Hossen Shaikh, Syed Farhan Hyder, Biswa Mohana Jena, Sheena Jose, Joji Abey
47. Promoting Sustainability: Behavioural Strategies among Engineering Students and Alumni
Lina S Calucag, Husham Ahmed
48. Application of Digital Technologies in Promoting Sustainability through Technopreneur-Implementation of Business Practices
Manolo L Anto, Danilo Diotay
49. The Impact of FinTech on Financial Inclusion
Mariam Al Salman, Esra Ahmed, Mona Hammad, Ahmed Abdulaziz Khudhur, Basem Naser
50. AI-Driven Research Profiling and Contribution Classification for Strategic Hiring and Institutional Decision-Making: A Google Scholar
Salman Jan, Abdul Khadar Jilani
51. Humanizing AI in HR: Pathways to Decent Work and Economic Growth(SDG 8) through Digital Literacy
V Gowtham Raaj, T Kanimozhi, Nidhi S Menon, Shabana Faizal
52. Data Communication in Environmental Sustainability: Research Agenda for the Global South
Nithin Kalorth, Anand Omanakuttan, Manish Verma
53. Driving Change: How Tesla is Shaping the Future of Cars Through Sustainability and Innovation
Safa Sadat Mulla, Gulnar Sadat Mulla
54. Faculty Readiness and Ethical Concerns in Integrating AI for Teaching in Bahrain Polytechnic
Zainab Ali, Shweta Kinra, Elizabeth M Samuel
55. Agentic AI for Demand Forecasting and Planning: Autonomous Market Sensing and Adaptive Planning
Salman Jan, Toqeer Ali Syed, Abdul Khadar Jilani
56. Artificial Intelligence in Banking Sectors: Enhancing Customer Service and Achieving Competitive Advantage - A Comprehensive Review through Bibliometric and Content Analysis
Mary Benitta Rani
57. Design and Development of a Double Convex Lens Solar Cooker for Clean, Cost-Free Cooking
Soy Paul Thaikkatil
58. Exploring the perspectives of Human resources management on Employee Engagement: Thematic analysis In Kingdom of Bahrain
Hanin Aldoy, Sayed Haytham Alawi
59. An Obfuscation Attack Detection Approach in Android APK Using ML classification of Grayscale and RGB Images
Abdul Khadar Jilani, Mohd Abdul Rahim Khan
60. Sustainable Marital Quality: The Roles of Women in Academia
Sangeetha U, Benjamin Franklin S, Sigamani Panneer, Mathangi D C
61. Effect of Nationalization Policy on Human Resource Practice in Gulf Land
Manolo L Anto, Hussein Alkaranni
62. Financial Literacy and management of personal finances: A study on the young household in Bahrain
Hassan Kamel Alaaraj, Noor Alawadhi
63. Evaluating E-Learning's Impact on Examination Quality - A Bibliometric Review
Bahja A Al-Mubarak , Hafiza Abas
64. Cybercrime Preparedness and the Digital Economy: Empirical Evidence in MENA and South Asia Using Driscoll-Kraay
Gulnar Sadat Mulla, Mark Doblas, Laurence Bazan, Liza Mae Maganding
Biography
Shabana Faizal is an assistant professor at the College of Administrative and Financial Sciences, University of Technology, Bahrain. She received her PhD from Bharathiar University, India. Overall, she has 10 years of academic experience and 2 years of industry experience. Further, she has published articles in various high-impact journals and presented a good number of papers at conferences. She has been Research Chair for multiple terms during her tenure as Assistant Professor. Her current research interests include marketing, online marketing, management, and digital business.
Jayendira P. Sankar is serving as an Associate Professor of MBA and Head of Digital Business Research Center at the University of Technology, Bahrain, and has over nineteen years of academic experience. He is a Senior Fellow of HEA-UK and an Academic Fellow of CIPD-UK. He has published extensively in various high-impact journals and presented at numerous academic conferences. His current research interests include Development Economics, focusing on economic growth, poverty, inequality, market failure, fiscal, economic, and social conditions, healthcare, education, employment sector, and industrial and social infrastructure; Human Resource Management, focusing on employee welfare, work-family balance, corporate social responsibility, sustainability; and innovation in teaching-learning and assessments.
Dorota Jelonek is a professor of Management at the Faculty of Management, Czestochowa University of Technology. She received a PhD degree in 2000, became a habilitated doctor in 2011, and a full professor of Economy Science in 2019. She has held the positions of Associate Dean for Science (2012-2016) and Dean of Faculty (2016-2020). Dorota Jelonek is the President of the Scientific Society for Economic Informatics and a member of many societies including the Polish Association for Innovation Management and Informing Science Institute. She is the author of 6 books and editor of 8 books. In addition, she is the author or co-author of 250 articles in Polish and foreign journals and book chapters. Over the years, she has participated in over 120 conferences in many research centers, and she was a member of 45 conference program committees. Her scientific and research interests focus on solving problems related to the implementation of management information systems in enterprises, improving management information processes, computer-assisted monitoring of the business environment, and management innovation processes.
Magdelena Rzemieniak is a Professor at Lublin University of Technology, where she has been continuously employed since 1995. A graduate of the University with honors, she received the PRIMUS INTER PARES distinction from the President of Poland during her studies. She has held several key academic leadership roles, including Vice-Dean, Head of the Department of Marketing, and Dean of the Faculty of Management. She has participated in numerous national and international research projects and has published over 100 scientific papers, with her habilitation monograph receiving a national award. A highly dedicated and award-winning educator, she has taught across undergraduate, postgraduate, and MBA programs and supervised over 600 graduate theses. Her contributions to academia and society have been recognized with multiple Rector’s awards, the Medal of the National Education Commission, and the Silver Cross of Merit.






