1st Edition

Sustainable Innovations in Management in the Digital Transformation Era

410 Pages
by CRC Press

410 Pages
by CRC Press

This proceedings compilation presents groundbreaking contemporary research on digital transformation and its profound impact on industries, institutions, and societies. Through 67 peer-reviewed papers, this volume takes a multidisciplinary approach and delves into technological change, sustainability, and innovation in the digital era. The contributions span artificial intelligence... Read more

1. Strategic Integration of Artificial Intelligence to Drive Sustainable Business Transformation in the Digital Era

Amir Teymourian

2. Key Organizational Practices in Fostering a Sustainable Workplace

Jayendira P Sankar

3. Artificial Intelligence solutions in the support of e-commerce management - Qualitative approach

Leszek Ziora, Steven J. Hyde

4. Revisiting Strategic Fit Theory: Aligning Technological Adoption with Supply Chain Strategy for Competitive Advantage

Aruldas Kalarickal Thomas, Shabana Faizal, Viju Samuel, Nidhi S

5. Application of Rough Set Theory to Analyse the Relationship between Students Use of AI Tools and Their Perceived Automation Potential in Enterprises

D. Dziembek, K.Kuczera, O. Szumski

6. Two Faces of Green AI: Supporting Sustainability and Achieving Sustainable Operation

Dorota Jelonek

7. AI and Machine Learning Enhance Fraud Detection Accuracy and Efficiency in Accounting

Mariam Al Salman, Esra Ahmed, Mona Hammad, Abdul Wahid Muhammad

8. Integrating Artificial Intelligence and Strategic Management for Sustainable Organizational Transformation: A Case Study Approach

Kusum Lata, Rajesh Kumar

9. The Impact of Leadership Style on Employee Satisfaction in Bahrain's Telecom Sector

Zainab Ahmed A Alhaddad

10. Enhancing Customer Retention through AI-Driven CRM Analytics: A Scikitlearn Approach in Kerala’s Service Sector

Vairavan C, F Praveena, S R Anusree

11. Revitalizing the Entrepreneurial Education: Holistic Approach to Achieving Entrepreneurial Skill Development and Internal Mobility

Danilo Diotay, Manolo L Anto

12. Machine Learning Analysis of GST Impact on Retailers in Chennai: Compliance, Adaptation and Revenue Growth

F Praveena, R Stephen Chellakan, M Josephin Rangith

13. Transforming Digital Finance: The Role of Green Fintech in Advancing ESG Investments and Sustainable Development Among Young Investors in Pakistan

Muhammad Saad, Zahid Bashir, Abid Mehmood Muhammad Sabeeh,

14. Evaluating E-Learning's Impact on Examination Quality - A Systematic Literature Review

Bahja A. Al-Mubarak Hafiza Abas

15. Econometric Insights into Sustainable Development Practices in GCC Economies: A Panel Data Approach (2010-2023)

Stephen Retnamony Chellakan

16. AI influence on Teachers Productivity; A Perspective from Schools in Bahrain

Wedad Al Modaweb, Mahmood Akbar

17. Exposing 2139 Exchange - Identity Fraud, Licensing Deception & Trust Erosion in Digital Finance

Reem A.Abdalla, LA Hidaytalla

18. Sustainable digital marketing: Green branding and Consumer engagement

Bala Ruby

19. The Role of Artificial Intelligence in Enhancing Marketing Effectiveness: An Empirical Study

Surjit Victor, Vishwas Chakranarayan, Redha Shaker, Maryam Salman, Esra Ahmed

20. Cross-Regional Insights on AI Readiness: An Empirical Comparison of MENA and Southeast Asia Using Elastic Net Regression

Mark Doblas, Mary Benitta Rani, Andres Regondola, Jishanis Mae

21. Inclusive Marketing by Hypermarkets for Low-Income Expatriate Consumers in the Middle East: Designing for Affordability Without Compromising Value

Vishwas Chakranarayan

22. Sustainable Development and Inclusive Parenting: Social Approaches for Empowering Children with Disabilities

A. Arun Aloysius Magesh, Benjamin Franklin S

23. Strategic Marketing Approaches on Micro-ventures towards Increased Revenues: An Assessment in Bahrain

Steve Salamat Guansi

24. Optimal working capital policy and sustainable practices in financially constraint firms

Rabia Bashir, Muhammad Ahmad, Muhammad Saad, Asad Ur Rehman

25. Reimagining Management and Innovation: Strategies for Digital Finance, E-Commerce & Sustainable HR

G Yoganandham, Jayendira P Sankar, Haitham Alqahtani

26. Sustainable Fishing and Resilience Framework: Mitigating Climatic and Socioeconomic Vulnerabilities of Marine Fishermen

Benjamin Franklin S, Mary Benitta Rani, MA Valusamy, Sigamani Panneer

27. Evaluation of a five-year financial ratio analysis of Islamic Banking sector: Liquidity and solvency

Gulnar Sadat Mulla

28. Implementation of Bookkeeping Practices among Micro-Enterprises: A Review Output from Bahrain

Steve Salamat Guansi

29. Tandem Effects of Technologies and Digitalisation in Fostering Sustainability Mediated by Eco-Innovation In Manufacturing Sector

Venkatesh K, S Preetha, Sudheer Nandi

30. AI and Augmented Reality (AR) Marketing: Enhancing Product Visualization and Interactive Advertising

Vishwas Chakranarayan, Girish Taneja

31. Artificial Intelligence : Its transformative impact on students' behaviour and ethics

Rodalin Asenas, Mary Jean P Dureza, Jose Dennis G Dureza

32. Impact of Technology Adoption in Empowering Women Entrepreneurs

Somaya Faisal, Surjit Victor

33. Beyond the Veil: A Review of Corporate Governance, Ethics, and Legal Reform in the Digital Era

SaubhagyalaxmiMisra

34. From Challenges to Sustainable Co-parenting and Career Advancement among Divorced Working Women

Bala Thirupura Sundari K.S, Benjamin Franklin S, Sigamani Panneer, Vijayalakshmi P

35. Digital Transformation for Sustainable Growth: Innovation, Entrepreneurship & AI Integration

G Yoganandham, Abdul Kareem A, Jayendira P Sankar

36. A Network-Based Modeling Approach to Financial Inclusion: An Empirical Study in South Tamil Nadu

Prince Allwyn Jebaraj M P, R. Stephen Chellakan, F Praveena, M Susheela

37. Exploring the Relationship between Flexible Work Arrangements and Employee Well-being among Working Women in Bahrain

Esraa Al Hawaj

38. Exploring the relationship between demographic attributes and the perception and use of AI tools in academia

 D Dziembek, K Kuczera, O Szumski

39. Exploring the Long-Term Efficacy and Ethical Dimensions of AI-Driven Social Media Recruitment: A Conceptual Framework for Sustainable and Fair Talent Acquisition

Anand J, R Parhana, Sentamilselvan K, Srimathi K

40. A Thematic Analysis of Insights from Systematic Reviews on the Influence of Conversational AI on User Engagement- Transformative Technologies Enhancing Human Well-being

Ramadoss Aksshaya, Jayasree Krishnan

41. Exploring the Impact of Visual Interaction on Consumer Behavior in the Retail Industry in the Kingdom of Bahrain

Saleh Abdullah Alzamel, Surjit Victor

42. Sustainable Energy and Economic Growth: Decoding the G20 Nexus

Sachin Pavithran A P, Vishakha Shukla, Anjali Kumari Nikhil

43. Understanding the Landscape: Entrepreneurs' Challenges in Implementing CSR Initiatives

Nidhi S Menon, Shabana Faizal, B Suganya, Maya Manoj, M Sampath Nagi

44. Decomposed Fuzzy Z-CRITIC-GRA for Selecting Investment Stock

Binyamin Yusoff, Nuraini Rahim, Soon Wing Fai, Syibrah Naim

45. The relationship between technology-based training (TBT) and employee performance in the renewable energy sector in the Kingdom of Saudi Arabia

Amro Ali Qassim, Maryam Salem AlRowaijeh, Ahmed Yousif Dassa

46. Growth and Survival Strategies of Small-Scale Industries in Eastern India: A 21st Century Perspective

Zakir Hossen Shaikh, Syed Farhan Hyder, Biswa Mohana Jena, Sheena Jose, Joji Abey

47. Promoting Sustainability: Behavioural Strategies among Engineering Students and Alumni

Lina S Calucag, Husham Ahmed

48. Application of Digital Technologies in Promoting Sustainability through Technopreneur-Implementation of Business Practices

Manolo L Anto, Danilo Diotay

49. The Impact of FinTech on Financial Inclusion

Mariam Al Salman, Esra Ahmed, Mona Hammad, Ahmed Abdulaziz Khudhur, Basem Naser

50. AI-Driven Research Profiling and Contribution Classification for Strategic Hiring and Institutional Decision-Making: A Google Scholar

Salman Jan, Abdul Khadar Jilani

51. Humanizing AI in HR: Pathways to Decent Work and Economic Growth(SDG 8) through Digital Literacy

V Gowtham Raaj, T Kanimozhi, Nidhi S Menon, Shabana Faizal

52. Data Communication in Environmental Sustainability: Research Agenda for the Global South

Nithin Kalorth, Anand Omanakuttan, Manish Verma

53. Driving Change: How Tesla is Shaping the Future of Cars Through Sustainability and Innovation

Safa Sadat Mulla, Gulnar Sadat Mulla

54. Faculty Readiness and Ethical Concerns in Integrating AI for Teaching in Bahrain Polytechnic

Zainab Ali, Shweta Kinra, Elizabeth M Samuel

55. Agentic AI for Demand Forecasting and Planning: Autonomous Market Sensing and Adaptive Planning

Salman Jan, Toqeer Ali Syed, Abdul Khadar Jilani

56. Artificial Intelligence in Banking Sectors: Enhancing Customer Service and Achieving Competitive Advantage - A Comprehensive Review through Bibliometric and Content Analysis

Mary Benitta Rani

57. Design and Development of a Double Convex Lens Solar Cooker for Clean, Cost-Free Cooking

Soy Paul Thaikkatil

58. Exploring the perspectives of Human resources management on Employee Engagement: Thematic analysis In Kingdom of Bahrain

Hanin Aldoy, Sayed Haytham Alawi

59. An Obfuscation Attack Detection Approach in Android APK Using ML classification of Grayscale and RGB Images

Abdul Khadar Jilani, Mohd Abdul Rahim Khan

60. Sustainable Marital Quality: The Roles of Women in Academia

Sangeetha U, Benjamin Franklin S, Sigamani Panneer, Mathangi D C

61. Effect of Nationalization Policy on Human Resource Practice in Gulf Land

Manolo L Anto, Hussein Alkaranni

62. Financial Literacy and management of personal finances: A study on the young household in Bahrain

Hassan Kamel Alaaraj, Noor Alawadhi

63. Evaluating E-Learning's Impact on Examination Quality - A Bibliometric Review

Bahja A Al-Mubarak ,  Hafiza Abas

64. Cybercrime Preparedness and the Digital Economy: Empirical Evidence in MENA and South Asia Using Driscoll-Kraay

Gulnar Sadat Mulla, Mark Doblas, Laurence Bazan, Liza Mae Maganding

Biography

Shabana Faizal is an assistant professor at the College of Administrative and Financial Sciences, University of Technology, Bahrain. She received her PhD from Bharathiar University, India. Overall, she has 10 years of academic experience and 2 years of industry experience. Further, she has published articles in various high-impact journals and presented a good number of papers at conferences. She has been Research Chair for multiple terms during her tenure as Assistant Professor. Her current research interests include marketing, online marketing, management, and digital business.

Jayendira P. Sankar is serving as an Associate Professor of MBA and Head of Digital Business Research Center at the University of Technology, Bahrain, and has over nineteen years of academic experience. He is a Senior Fellow of HEA-UK and an Academic Fellow of CIPD-UK. He has published extensively in various high-impact journals and presented at numerous academic conferences. His current research interests include Development Economics, focusing on economic growth, poverty, inequality, market failure, fiscal, economic, and social conditions, healthcare, education, employment sector, and industrial and social infrastructure; Human Resource Management, focusing on employee welfare, work-family balance, corporate social responsibility, sustainability; and innovation in teaching-learning and assessments.

Dorota Jelonek is a professor of Management at the Faculty of Management, Czestochowa University of Technology. She received a PhD degree in 2000, became a habilitated doctor in 2011, and a full professor of Economy Science in 2019. She has held the positions of Associate Dean for Science (2012-2016) and Dean of Faculty (2016-2020). Dorota Jelonek is the President of the Scientific Society for Economic Informatics and a member of many societies including the Polish Association for Innovation Management and Informing Science Institute. She is the author of 6 books and editor of 8 books. In addition, she is the author or co-author of 250 articles in Polish and foreign journals and book chapters. Over the years, she has participated in over 120 conferences in many research centers, and she was a member of 45 conference program committees. Her scientific and research interests focus on solving problems related to the implementation of management information systems in enterprises, improving management information processes, computer-assisted monitoring of the business environment, and management innovation processes.

Magdelena Rzemieniak is a Professor at Lublin University of Technology, where she has been continuously employed since 1995. A graduate of the University with honors, she received the PRIMUS INTER PARES distinction from the President of Poland during her studies. She has held several key academic leadership roles, including Vice-Dean, Head of the Department of Marketing, and Dean of the Faculty of Management. She has participated in numerous national and international research projects and has published over 100 scientific papers, with her habilitation monograph receiving a national award. A highly dedicated and award-winning educator, she has taught across undergraduate, postgraduate, and MBA programs and supervised over 600 graduate theses. Her contributions to academia and society have been recognized with multiple Rector’s awards, the Medal of the National Education Commission, and the Silver Cross of Merit.