Most consumers of luxury products and services use them as status symbols – symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Increasingly, consumers want the brands they use to address growing concerns that luxury products invariably come at a heavy social and environmental cost. The luxury industry faces its biggest challenge yet in satisfying an emerging demand of successful consumerism – products that meet high environmental, social and ethical standards.This collection sees internationally renowned fashion, luxury and sustainability experts come together to explore the challenges faced - and solutions developed - by luxury goods companies in sourcing, producing and marketing luxury products. Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands represents the most comprehensive collection of current writing on the nascent relationship between sustainability and luxury. It will be essential reading for academics researching sustainable development in the fashion and luxury industries and it will provide invaluable guidance for practitioners seeking the latest research to help them meet consumer demand for sustainable goods and services.
Table of Contents
Foreword María Eugenia GirónIntroduction Miguel Angel Gardetti, and Ana Laura TorresPart 11. Is Sustainable Luxury Fashion Possible? Frédéric Godart and Sorah Seong2. Fake Remake: The role of the luxury fashion market in driving sustainable fashion practices Angela Finn and Kim Fraser3. Luxury marketing strategies related to ethical sourcing Cecilia Mark-Herbert and Catarina Holmsten-CarrizoPart 24. Redefining Luxury in the 21st Century - Where Was Yours Made? A Case Study of Made in San Francisco Connie Ulasewicz5. Sustainable consumption: Luxury branding as a catalyst for social change Gjoko Muratovski6. Luxury vs. Conscious consumption: Are they really paradoxical? A study of Brazilian and Portuguese luxury consumer behaviour Ana Carolina De Pierro Bruno and Edgard Barki7. Are luxury purchasers really insensitive to Sustainable Development? New insights from research Jean-Noël Kapferer and Anne Michaut-DenizeauPart 38. Luxury Lodges in New Zealand and prospects for elegant disruptionMartin Perry9. Diversity of human capital as a driver for corporate responsibility engagement: The case of the luxury industry Catarina Pessanha Gomes and Masaru Yarime10. The wild side of luxury: Can nature continue to sustain the luxury industry? Xenya Cherny-ScanlonAbout the editors