1st Edition
Sustainable Luxury and Social Entrepreneurship Volume II More Stories from the Pioneers
176 Pages
by
Routledge
176 Pages
by
Routledge
175 Pages
by
Routledge
Also available as eBook on:
Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the... Read more
Foreword Oskar Metsavaht (OSKLEN founder and CEO)AcknowledgementsSustainable luxury: Stories from the pioneers María Eugenia Girón (director of Mastercard and IE Business School Premium and Prestige Market Observatory)Stories from the social pioneers in the sustainable luxury sector: A conceptual vision Miguel Angel Gardetti (Director of the Center for Studies on Sustainable Luxury)1. Elvis & Kresse, UK Kresse Wesling (company founder and director)2. The IOU Project, Spain Kavita Parmar (company founder and director)3. Aïny Savoirs Des Peuple, France Daniel Joutard (company founder and director)4. Pachacuti, UK Carry Somers (company founder and director)5. We Are Knitters, Spain María José Marín (company co-founder and director)6. Positive Luxury, UK Diana Verde Nieto (company founder and director)7. Bottletop, UK Oliver Wayman and Cameron Saul (company founders and directors)8. Big Blue Bike, USA Shudhan Kohli (company founder and director)9. Estancia Peuma Hue, Argentina Evelyn Hoter (company founder and director)About the editors
Biography
Gardetti, Miguel Angel; Girón, María Eugenia
