256 Pages
25 B/W Illustrations
by
Routledge
256 Pages
25 B/W Illustrations
by
Routledge
256 Pages
25 B/W Illustrations
by
Routledge
Also available as eBook on:
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a... Read more
1. Marketing of Heritage Tourism 2. Setting a Sustainability Stage for Heritage Tourism 3. Strategic Sustainable Heritage Tourism Marketing Model 4. Museums 5. Historic House Museums 6. Heritage Hotels 7. Festivals 8. Heritage Merchandize 9. Future of Sustainable Marketing in Heritage Tourism: Contemplation and Challenges
Biography
Deepak Chhabra
