1st Edition

Sustainable Strategic Business Infrastructure Development and Contemporary Digital Practices in Industry 5.0

    348 Pages 17 Color & 16 B/W Illustrations
    by Apple Academic Press

    This new volume, Sustainable Strategic Business Infrastructure Development and Contemporary Digital Practices in Industry 5.0, aims to be an essential source of research on how to speed up business growth through technological innovation and knowledge generation.

    The volume presents a diverse selection of chapters that position the fourth Industrial Revolution as a steppingstone to the Fifth Industrial Revolution. The varied topics under the umbrella of sustainable innovation in business include bitcoin as a global currency, using smart technology in small and medium enterprises, managing disinformation through big data, metrics of cloud computing platforms, wearable technology, social media marketing as a tool in consumer decision-making, and more. The chapters explore how using digital transformation as a technology roadmap can show managers and business leaders how to set Industry 4.0 strategies, choose key technologies, decide on projects, build an optimized project portfolio while taking risk into account, and schedule projects over the course of a planning horizon.

    Taken together, the chapters provide a comprehensive view and analysis of technological innovation at the level of business operations, including advances in HR, that encourage sustainability, technology, and innovation. The chapters help readers to attain methodical, empirical, and utilitarian goals by providing unique perspectives on innovation. It provides tools that make it possible to identify, analyze, and evaluate the relationship between innovation 4.0 and inspiration that will lead society toward a new economic and social order.

    1. Analyzing the Potential of Bitcoin to Become a Global Currency

    Satyam Kumar and Kalpana Singh

    2. Industry 5.0: A Solution for Leading SMEs

    Monika Arora, Prema Mahale, and Kuldeep Bhalerao

    3. Strategies for Channelizing Women Artisans as Entrepreneurs for Leveraging the Indian Economy: An Empirical Study of MSME (Handicraft Sector) Concerning the One District One Product (ODOP) Program in Uttar Pradesh, India

    Uma Shankar Yadav, Ravindra Tripathi, and Mano Ashish Tripathi

    4. Managing (Mis-/) Disinformation Through Big Data Analysis: Resorting to Sustainable Strategies to Counter the Infodemic

    Manpreet Arora, Roshan Lal Sharma, Vaishali Dhiman, and Sunaina Rathore

    5. Impact of Covid-19 on Vegetable Sales and Consumption and Its Effects on the Health Sector in Kathmandu, Nepal, for Sustainable Management

    Indrajit Ghosal, Meen Bahadur Karki, and Mahima Karki

    6. Review on Industry 5.0: Evolution and Future Advancements

    Pankaj Anand, Jitendra Kumar, and Subhadeep Mukherjee

    7. Exploring Cloud Computing Platforms and the Metrics Used to Compare Cloud Service Providers

    Parul Dubey and Arvind Kumar Tiwari

    8. India: The Digital Economy and Its Financial Inclusion with Special Reference to Industry 5.0

    Piyali Roy Chowdhury and Indrajit Ghosal

    9. An Empirical Study on Accounting Conservatism, Integrated Reporting in India, and Corporate Innovation: Evidence from Industry 5.0

    Farida Rasiwala and Indrajit Ghosal

    10. Assessment of Investment Priorities by Rural Women

    Koppala Venugopal

    11. Evaluating the Impact of Physical and Digital Infrastructure for the Development of Tourism Business in North-East India, with Special Reference to Assam

    Soumendra Nath Biswas and Puspanjali Mohapatra

    12. Firm Types and Design Processes: A Typological Analysis of the Indian Context

    Santanu Roy and Parthasarathi Banerjee

    13. Wearable Technology: Developments, Business Models, and Current Challenges

    Priyanka Singh and Harit Kumar

    14. Motivations, Key Success Factors, Functionality, and Role of Social Entrepreneurship in Socio-Economic Sustainability: A Systematic Review of Existing Literature

    Arun Mittal, Priyank Kumar Singh, and Horsley Solomon

    15. Healthcare Industry 4.0 to 5.0: A Psychological Study

    Binda Kumari

    16. Analysis of Sustainable Development in Spatial Politics in the Construction of the Raknamo East Nusa Tenggara in Indonesia

    Melkisedek N. B. C. Neolaka, Diana San Tabun, and Uma Shankar Yadav

    17. The Impediments of Student Life Imposed by Covid-19 in India and Bangladesh: An Empirical Analysis

    Dhanonjoy Kumar, Nirmal Chandra Roy, and Nilanjan Ray

    18. Effectiveness of Social Media Marketing as a Sustainable Futuristic Tool for the Consumer Decision-Making Process

    Ahasanul Haque and Khushbu Agarwal

    19. Framework for Adopting a Data Analytics Strategy in the Fourth Industrial Revolution as Stepping Stone to the Fifth Industrial Revolution

    Garikayi Emmanuel Gondo, Lorna B Holtman, and Ravinder Rena


    Indrajit Ghosal, PhD, presently serves as an Associate Professor at Poornima University, Jaipur, India, in the Department of Faculty of Computer Science & Engineering. He was awarded FRPM in 2017. He has more than 14 years of experience in teaching. He has published many research papers in international journals and holds three patents. He has presented papers and case studies at many international and national conferences. He is the author of five books and five book chapters. Five PhD and two MPhil scholars have already been awarded their degrees under his supervision. He is a reviewer for journals such as Kybernetes, FIIB Business Review, South Asian Journal of Marketing, Protagonist International Journal of Management and Technology, International Journal on Recent Trends in Business and Tourism, International Journal of Emerging Markets, etc. He has been invited as a keynote speaker, resource person, and chairperson to many universities and colleges. He has edited four books: Paradigm Shift from Marketplace to Market Space; Emerging Technologies: Impact on Business and Economy; Sustainable Strategic Business Infrastructure Development and Contemporary Digital Practices in Industry 5.0;and Marketing Perspectives on Phygitalization (forthcoming from Apple Academic Press). He is a member of many professional societies. Dr. Ghosal earned his master’s in Computer Applications and his BS in Information Technology. He was awarded a PhD in Online Marketing (Management) in 2020.

    Bikram Prasad

    is presently working as Assistant Professor in Dr. B. C. Roy Engineering College Academy of Professional Courses.He has five years of academic experience.His core areas of interest are marketing management,data analytics,e-commerce,pharmacy management,medication management,hospital management,public health management,entrepreneurship,total quality management and consumer behavior.He has presented papers at international and national conferences.He has published papers in peer reviewed journals.He has authored three books and has edited one book.He has avid interest in researching health care management and quality management in hospital. Nilanjan Ray, PhD, is currently Associate Professor, Department of Management in hospital.

    Nilanjan Ray, PhD

    is from Kolkata, India, and presently associated as an Associate Professor in the  Department of Management Studies, JIS University, West Bengal,  India. Prior joining to JIS University, Dr. Ray was at the Institute of Leadership Entrepreneurship and Development as Associate Professor and Head of Department with additional responsibility as Director IQAC. Prior to that he was also associated at Adamas University as Associate Professor of Marketing Management and Centre Coordinator for Research in Business Analytics at Adamas University in Department of Management, School of Business and Economics, West Bengal, India. Dr. Ray has obtained a certified Accredited Management Teacher Award from the All India Management Association, New Delhi, India. He has earned the degrees of PhD (Mktg); MCom (Mktg); MBA (Mktg); and STC FMRM (IIT-KGP). He has more than 12 years of teaching and six years of research experience. He has supervised and awarded two doctoral scholars and guided around 56 postgraduate students projects also. Dr. Ray has contributed over 90 research papers in reputed national and international referred, peer-reviewed journals and proceedings and 13 edited research handbooks from Springer, IGI-Global USA, and Apple Academic Publisher CRC Press (A Taylor & Francis Group), USA. He has obtained one patent from Germany and two copyrights from India. He has also associated himself as a reviewer of Tourism Management, Journal of Service Marketing, Journal of Business and Economics, and Research Journal of Business and Management Accounting and as an editorial board member of several referred journals. Dr. Ray has organized several faculty development programs, national and international conferences, and management doctoral colloquiums. Dr. Ray is a life-member of the International Business Studies Academia, fellow member of the Institute of Research Engineers and Doctors Universal Association of Arts and Management Professionals (UAAMP) New York, USA, and Calcutta Management Association (CMA).

    Lalit Kumar Joshi, PhD

    , is presently an Assistant Professor in the Department of Commerce, Kazi Nazrul University, West Bengal, India. He has over 14 years of teaching experience, with 10 years of teaching at the postgraduate level. Before joining Kazi Nazrul University, he worked as a lecturer at The Bhawanipur Education Society College, Kolkata, India. He has published several research articles in reputed national and international journals and presented several research papers at national and international conferences. He has edited several books and has served as an editor of The BESC Journal of Commerce and Management. He has also authored the books Receivables Management: An Empirical Study with reference to Selected Companies in the Indian FMCG Industry and Marketing Management and Human Resource Management (Text and Cases). Dr. Joshi earned his PhD from Vidyasagar University in the area of the Indian steel industry. He is a recipient of gold medals for his outstanding performance on the MCom examinations of the university. His specialization is in banking and finance.