© 2008 – Routledge (Professional (DRM-Free))
A small but influential group of mainstream global industry leaders are now reinventing the role of business in society. They are shifting the focus away from minimizing negative impacts to offering new solutions to global problems that the public sector has been unable to tackle alone. In this new competitive environment, societal challenges such as climate change or the alleviation of global poverty are not only risks, but huge business opportunities, not only for niche players, but for mainstream business. These leaders are creating "Sustainable Value". They are creating it through the provision of value to both their shareholders and their stakeholders – an ever-growing list of diverse constituents impacted by the social, environmental, and financial performance of global business. In short, they are doing well by doing good. In this outstanding book, Chris Laszlo defines, illustrates, and shows how business can action 'Sustainable Value' in three profoundly different ways. First, a management fable looks at the experiences of a dynamic business leader as she grapples with the new business realities of managing stakeholder, as well as shareholder pressures. Second, with the real thing – inside stories from some of the largest corporations in the world that are successfully integrating sustainability into their core activities, not only from a sense of moral correctness, but because it makes good business sense. And, finally, with frameworks, tools, and methods that will make sustainable value creation concrete for business practitioners everywhere. This book is a masterful synthesis – part novel and part executive briefing – a refreshing kind of prophetic pragmatism, helping leaders anticipate and see the future in the context of the actual. In Sustainable Value Chris Laszlo speaks with resounding clarity to the living challenges, the real dilemmas, and haunting questions of CEOs everywhere.
ForewordPatrick J. Cescau, Group Chief Executive Officer, UnileverForewordTyler J. Elm, Senior Director, Corporate Strategy & Finance,Wal-Mart Stores, Inc.IntroductionPart I: Deena’s storyChapter 1: Life at the topChapter 2: Turning pointChapter 3: Rebirth of the sustainable companyPart II: Mainstream companies that are doing well by doing goodChapter 4: The new competitive environment Chapter 5: DuPont Chapter 6: Wal-Mart Chapter 7: Lafarge Chapter 8: NatureWorks LLC, a subsidiary of Cargill Part III: The sustainable value toolkit Chapter 9: Introduction to sustainable value Chapter 10: The eight disciplines Chapter 11: Putting it all together Postscript. Business as an Agent of World Benefit: How the Holy Grail of business – innovation – can be magnified through the power of sustainable value creation Professor David Cooperrider, Founder and Chairman, Center of Business as an Agent of World Benefit, with Ante Glavas, Executive Director, and Nadya Zhexembayeva, Associate Director