Synchronization and Title Sequences: Audio-Visual Semiosis in Motion Graphics, 1st Edition (Hardback) book cover

Synchronization and Title Sequences

Audio-Visual Semiosis in Motion Graphics, 1st Edition

By Michael Betancourt


142 pages | 35 B/W Illus.

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Hardback: 9781138085060
pub: 2017-05-17
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pub: 2017-09-19
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Synchronization and Title Sequences proposes a semiotic analysis of the synchronization of image and sound in motion pictures using title sequences. Through detailed historical close readings of title designs that use either voice-over, an instrumental opening, or title song to organize their visuals—from Vertigo (1958) to The Player (1990) and X-Men: First Class (2011)—author Michael Betancourt develops a foundational framework for the critique and discussion of motion graphics’ use of synchronization and sound, as well as a theoretical description of how sound-image relationships develop on-screen.

Table of Contents

1. Introduction

2. Direct Synchronization

3. Natural Artifice

4. Counterpoint

5. Songs and Voice-Over

6. Conclusions

About the Author


Michael Betancourt is a theorist, historian, and artist concerned with digital technology and capitalist ideology. He is the author of The ____________ Manifesto, The History of Motion Graphics, Beyond Spatial Montage, Glitch Art in Theory and Practice, Semiotics and Title Sequences, and The Critique of Digital Capitalism. He has exhibited internationally, and his work has been translated into Chinese, French, German, Greek, Italian, Japanese, Persian, Portuguese, and Spanish, and published in journals such as The Atlantic, Make Magazine, CTheory, and Leonardo.

About the Series

Routledge Studies in Media Theory and Practice

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Subject Categories

BISAC Subject Codes/Headings:
ART / Film & Video
PERFORMING ARTS / Film & Video / General
PERFORMING ARTS / Film & Video / History & Criticism