368 Pages
by
Routledge
368 Pages
by
Routledge
Also available as eBook on:
If your organisation wants to tap into the wealth and influence of the rich and powerful, you need to know as much about them as possible. Prospect research, already used by fund-raisers with considerable success in the USA to target key people, can make all the difference to the success or failure of your initial approach. Targeting the powerful: international prospect research is a highly... Read more
1. What is Prospect Research 2. Setting up a Prospect Research Department 3. Online, CD-ROM, the Internet or Paper? 4. Ethics, Security and Confidentiality 5. Day to day Questions 6. Finding the Prospects 7. Marketing Your Organisation to the Prospect 8. People 9. Company Information 10. Foundations and Trusts 11. International Comparisons 12. A Report on a New Country 13. General Sources for a New Country 14. Specific International Resources 15. The United Kingdom 16. Western Europe and Scandinavia 17. Central and Eastern Europe 18. Asia-Pacific 19. The United States 20. Canada 21. The Rest of the World 22. Addresses
Biography
Vanessa Hack
