1st Edition

Techno Politics in Presidential Campaigning New Voices, New Technologies, and New Voters

Edited By John Allen Hendricks, Lynda Lee Kaid Copyright 2011
    272 Pages
    by Routledge

    272 Pages
    by Routledge

    The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.


    New Technologies

    Chapter 1 "Shaping the New Presidential Campaign"

    John Allen Hendricks and Lynda Lee Kaid

    Chapter 2 "From Soundbite to Textbite: Election ’08 Comments on Twitter"

    Monica Ancu

    Chapter 3 "The Web 2.0 Election: Voter Learning in the 2008 Presidential


    Terri L. Towner and David A. Dulio

    Chapter 4 "Evaluating Candidate E-Mail Messages in the 2008 U.S. Presidential Campaign"

    Andrew Paul Williams and Evan Serge

    New Voices and New Voters

    Chapter 5 "Campaign 2008: Comparing YouTube, Social Networking and Other Media Use Among Younger and Older Voters"

    Paul Haridakis and Gary Hanson

    Chapter 6 "When Bloggers Attack: Examining the Effect of Negative Citizen-Initiated Campaigning in the 2008 Presidential Election"

    Timothy Fung, Emily Vraga, and Kjerstin Thorson

    Chapter 7 "New Voices and New Voters: Ethno-Technology in Reactions to

    Candidate Messages in the 2008 Campaign"

    Hyun Jung Yun, Amy Jasperson, and Sindy Chapa

    New Technologies and New Voices in Debates

    Chapter 8 "CNN’s Dial Testing of the Presidential Debates: Parameters of Discussion in Tech Driven Politics"

    Rita Kirk and Dan Schill

    Chapter 9 "New Media’s Contribution to Presidential Debates"

    Pamela Jo Brubaker

    Chapter 10 "The Biden-Palin 2008 Vice Presidential Debate: An Examination of Gender and Candidate Issue Expertise"

    Mitchell S. McKinney and Mary C. Banwart

    Media Representations and Voter Engagement

    Chapter 11 "Just a Hockey Mom with a Gun: Competing Views of Sarah Palin on CNN and FOX"

    Maridith Dunton Miles, Lynda Lee Kaid, and Kendall Sharp

    Chapter 12 "International Coverage of the U.S. Presidential Campaign: Obamamania Around the World"

    David Painter, Eisa Al Nashmir, Jesper Strömbäck, Juliana Fernandes, Zheng Xiang, and Ji Young Kim


    John Allen Hendricks is Director of the Division of Communication and Contemporary Culture, and Professor of Communication at Stephen F. Austin State University. He is the co-editor of the book Communicator-in-Chief, and he has published numerous journal articles and book chapters on political communication. He is also the author of The Presidency and Social Media.

    Lynda Lee Kaid is Professor of Telecommunications and Research Foundation Professor at the University of Florida. A Fulbright Scholar, she has also done work on political television in European, Asian, and Latin American countries, and is the author/editor of more than 25 books on political advertising and political communication.

    "The text should be valuable to scholars in political science and communication as a primer for what will surely be exponential growth in technological innovation in presidential elections for years to come." - Pete Bicak, Communication Research Trends