John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products. Using case studies, Technology, Business and the Market explores the impact of new materials, techniques and technologies, and looks at the links between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing. The author examines the ways in which scientific endeavour is conditioned and even distorted by contextual issues such as finance and fashion. This demonstration of the synthesis of technology, business and the market has relevance for students, practitioners and policy makers in established and emerging markets.
'Professor Sheldrake has produced a work that will be of great value to anyone - students and general readers alike - who seeks a rounded understanding of this growing subject. As well as telling a well-sourced and exciting story, he, unusually for contemporary analysts, places the great advances in technology and business in an historical and philosophical context. This is a must read for those who seek to understand the role technology and the market play in business decisions, and indeed in the wider society.’ Professor Stephen Haseler, Director, The Global Policy Institute