Technology Entrepreneurship in Theory and Practice Perspectives in Science and Engineering

Part I: Introduction

1. Introduction to Technology Entrepreneurship

J. Mark Munoz

Orestis Terzidis

2 Fundamentals of Technology Entrepreneurship

Guy W. Bate

Lisa Callagher

3. Entrepreneurial Competences

Darsel Keane

Rod B. McNaughton

Part II: From Technology to Value

4. IP Institutions and Strategic Implications for New Ventures with a Global Orientation

Yue Xu

Yumao Wang

5. From Technology Idea to Value Proposition

Sarah Manthey

Dilek Cetindamar Konazoglu

6. Product Development

Saadeddine Shehab

Rachel Switzky

Keilin Jahnke

Part III: Strategy and Business Model

7. Personal Values, Core Competences, Entrepreneurial Vision, and Mission

Panagiotis Kyriakopoulos

Alexander Tittel

8. Designing the Business Model

Lorena Berrón Cadenas

June Y. Lee

9. Challenges in Entrepreneurial Decision-Making under Uncertain Business Environments

Marcos Hashimoto

Part IV: Entrepreneurial Marketing

10. Market and Competitor Analysis

Gérard Martorell

11. Customer Discovery and the Lean Startup Method

Kathleen R. Allen

12. Pricing, Promotion, and Place

Martin Klarmann

Andreas Kleinn

Orestis Terzidis

Part V: Funding a Venture

13. Framing the Funding Challenge

Orestis Terzidis

J. Mark Munoz

14. Funding Process for Technology Ventures

Christoph P. Wessendorf

15. Understanding How Capital Providers Think

Yu Wei Ye

Part VI: Team and Organization

16. Team Building – It Is All about People, the Mission, and Values

Margaret A. Goralski

Krystyna Górniak-Kocikowska

17. Entrepreneurial Leadership

Edward Agbai

18. Building an Organization            

Rafael Augusto Seixas Reis de Paula

Roger (Rongxin) Chen

Biography

J. Mark Munoz is a tenured Full Professor of International Business at Millikin University and a former Visiting Fellow at the Kennedy School of Government at Harvard University. He is the editor of the Routledge books, The Economics of Cryptocurrencies (2020), Global Business Intelligence (2017), and Advances in Geoeconomics (2017).

Orestis Terzidis heads the Institute for Entrepreneurship, Technology Management and Innovation (EnTechnon) at the Karlsruhe Institute of Technology (KIT). After receiving his PhD in Physics, he worked at SAP from 1998 to 2011, first as an application developer, and later as assistant to CEO Henning Kagermann and director and vice president of the SAP Research Center in Karlsruhe. In 2011, he joined KIT as a full professor.

“Technology Entrepreneurship in Theory and Practice represents a concise guide for starting a technology or digital business. The advice in the chapters of this edited book will be especially valuable to engineers and scientists with limited business experience. They will see the many hurdles to clear along the path from having a new product idea to running a successful enterprise. Technology entrepreneurs need to understand the marketplace and stay ahead of the competition, while securing investment capital and protecting intellectual property. Successful technology leaders often adopt an agile, learning-by-doing approach, as described in this book.”

Thomas W. Miller, PhD, Northwestern University, Data Science Faculty Director and Instructor in Technology Product Engineering

“Technological innovations and groundbreaking inventions are transforming our world at an unprecedented pace – yet technology alone holds no intrinsic value. True value emerges when technology is leveraged to seize opportunities, design compelling business models, and connect with markets. Entrepreneurs from engineering or scientific backgrounds often face steep challenges in navigating these crucial aspects, encountering business concepts for the first time when launching their ventures. Muñoz and Terzidis have brilliantly addressed this pressing need by crafting a masterful compendium that empowers technology-oriented founders to build their ventures on the solid foundation of cutting-edge entrepreneurship research. This volume is not just timely – it is indispensable, filling a critical gap with remarkable clarity and depth.”

Andreas Kuckertz, Professor for Entrepreneurship, University of Hohenheim

“Technology Entrepreneurship in Theory and Practice is an essential resource for thinking and acting on the transformation of technical knowledge into impactful ventures. The authors expertly bridge the gap between science, engineering, and entrepreneurship. This book is a must-read for researchers, innovators, educators, and policymakers shaping the future of technology-driven value creation.”

Anais Hamelin, Professor for Entrepreneurial Finance, Institut d’Etudes Politiques, Universite de Strasbourg