Technology and Beyond Business Solutions for One World, One Future

1. Bibliometric Analysis of Green IT: Themes, Trends, Facilitators, and Inhibitors
Karunya Janaky Ravi and Vaneeta Aggarwal
2. Risk Profiling and Customer Segmentation for Non-Life Insurers: A Key to
Sustenance through Strategic Customer Insights
Neetu and V. Parvathi
3. Effectiveness of Pharmaceutical Promotional Tactics: What Works and
What does Not
Krunal Vishavadia and Sandip Solanki
4. Group Action Coaching–A Strategic Approach to Personal Development
Hritika Bhagat and Pratima Verma
5. Unveiling the Dynamics of Contemporary Online Consumer Behaviour:
Leveraging Predictive Analytics for Strategic Insights
Sandip Solanki and Prashant Bari
6. Enablers and Barriers of ESG for Effective Business Solutions: One World,
One Future
Sanjeev Sharma and Poornima Tapas
7. IT Tools for Effective Employee Engagement-Amazon Case Study
Pradnya Vishwas Chitrao, Pravin Kumar Bhoyar and Brig (Retd) Rajiv Divekar
8. Digital Transformation in India’s MSME Sector: Enhancing Competitiveness
and Market Reach
Vandana Sehgal, Sanjay Kumar Mangla and Shuchi Singhal
9. Examining the Environmental Kuznets Curve for India Considering
Electricity Consumption, Emission, Economic Growth, Inward FDI,
Openness to Trade and Urban Agglomeration
Sharmiladevi J.C.
10. Prediction of Commodity Prices Using Supervised Machine Learning Models:
The Case of MCX, India
Raghu H. N., Aluregowda and Manu K. S.
11. Organizing the Creators’ Economy – An Actor-Based Perspective
Guninder Pal Singh and Ashish Kumar Gupta
12. Emotional Intelligence: The Key to Unlock Success in the Workplace
Sulfiya K. S. and Vineeth K. M.
13. Analysing the Effect of Digital Transformation in HR Practices on Employee
Engagement
Linda Susan Mathew and Nandukrishna T. Ajith
14. The Role of Digital Transformation in Enhancing Employee Engagement:
Analysing the Impact of Employee Experience Platforms in Indian Workplace
Nandukrishna T. Ajith and Linda Susan Mathew
15. Conceptualizing Gen Z Investment Decisions: The Roles of Financial Knowledge,
Experience, Risk Tolerance, and Self-Efficacy
Reshmi V. Suresh, Kavana Shetty V. R., Rakesh P. and Veena M.
16. Quick Delivery Apps from the Lens of Female Consumers as a Source of
Self-Empowerment
Meha Saxena and Nitin Kumar
17. “The Influential Shift: How Social Media Influencers are Reshaping Consumer
Mindsets”: A Comprehensive Study Thru Selected Cases and Examples
Yogesh Khandre and NilamKumbhare
18. Religious Consumerism: A Study of Jewellery Market in India
Khushbu Thadani and Mansi Patnaik
19. An Empirical Study in the Context of Socio-Cultural Determinants of
Beggars in the City of Kolkata: A Need for Reforms
Aniruddha Bhowmick, Santanu Chakroborty, Chandrima Halder and
Ritav Ghosh
20. Optimizing Human Resource Management: The Strategic Integration and
Impact of Virtual Communication Technologies
Mitul Sarkar, Puja Prasad and Mamta Barik
21. Influence of Modularity on Outsourcing: Insights from Structural
Equation Modeling
Ashish Thatte, Parag Dhumal and Vikas Agrawal
22. Do Resilient Migrants with Cultural Intelligence Tackle Acculturative Stress?
Benita. S. Monica
23. Social Media Influencers and Customer Engagement: Unravelling the
Impact on Buying Decision
Kuljeet Chourey, Pallavi Kapooria and Chanchala Jain
24. “Me Too” In Investing? – Uncovering the Behavioral Factors Driving
Copycat Investing in Blockchain Based Social Trading Platforms
Palaniappan Sellappan, Revathy Muniasamy and Kavitha Shanmugam
25. Propelling Economic Growth through Digitalization of Retail Payments
(In Indian Context)
Vidya Telang and Timsy Kapoor
26. Wavelet Analysis of NIFTY 50: Unveiling Multiresolution Structures
Ritu Kothiwal, Hardeep Singh Mand, Madala Sasidhar and Vaibhav Shrivastava
27. Balancing the Books and the Planet – Financial Outcomes of ESG Practices in
Indian Company
Trupti M. Joshi and M. Madhavi
28. The Transformation of Education through Artificial Intelligence Technology:
Unveiling Insights through Bibliometric Analysis
Kiran Yadav, Anubha and Shikha Daga
29. Social Media Usage on Students’ Academic Performance under the Technology
Performance Chain
Gunja Kumari Sah, Sajeeb Kumar Shrestha and Bhoj Raj Aryal
30. Farmers Adaptation Strategies and Impacts of Climate Change in the
Rabi Season: A Village-Level Study in Aurad Shahajani, Maharashtra
Siddharth Valande, Rajiv Devekar and Pravin Kumar
31. The Evolution of Government Social Welfare Policies Governing
Self Help Groups (SHG) in India
Lelith Daniel, Rajani Gupte and Niharika Singh
32. Impact of AI-Powered Recommendation Systems on the Online Purchasing
Behavior of Millennials in Urban India: A Focus on Decision Fatigue,
Gender and Trust
Rushikesh Gaikwad and Semila Fernandes
33. Comparing Performance of Price Ratio-based and Linear Regression-based
Pair Trading Strategies Through Backtesting
Aluru Kiran Kashyap Sai and Laila Memdani
34. Purchaser’s Preferences of Luxury Residential Real Estate in Pune City
Koustubh Ghosh, Alok Mahale, Aakash Gandhi, Purva Ranjane and
Ramakrishna Nallathiga

Biography

Maj. Gen. (Dr.) Rohit Bakshi

Maj. Gen. (Dr.) Rohit Bakshi is the Director of Symbiosis Institute of Management Studies. He is a distinguished veteran of the Indian Army, having served the nation for 36 years. He serves as an Executive Director at SIS India Ltd., oversaw Quality and Operations across Central India. He holds PhD in Higher Education Transformation from Jiwaji University. He is M.Phil in Management from Devi Ahilya Bai University, and M.Sc in Defence Studies. He is Masters in Military Defence & Strategic Studies from University of Madras, and Post Graduate Diploma in Hospital Administration from University of Pune. He is also a Certified Independent Director from IICA, Delhi and an alumnus of the Strategic leadership program at IIM Indore. His distinguished career spans high□tech air defence operations, disaster management, simulator training, strategic acquisitions, and manpower audits. He has been awarded multiple Chief of Army Staff and Army Commander Commendations for Exceptional service in disaster relief, leadership and innovation in defence training and simulation.

Dr. Komal Chopra

Dr. Komal Chopra is an Associate Professor of Marketing at Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India. He has more than 16 years of experience in academics. Dr. Komal Chopra has taught subjects such as Retail Management, Consumer Behaviour, and Essentials of Marketing to post-graduate students. He has conducted management development programmes for Godrej & Boyce, Wipro, John Deere, Cognizant and Directorate General of Resettlement, Government of India. He has also delivered guest sessions at the University of Witwatersrand, South Africa, and Kathmandu University. He has done research and consultancy projects for Ministry of Corporate Affairs, ICSSR, Tata Motors, Springer Nature and Bilcare Research. He has published many research papers in ABDC and Scopus ranked journals and is a reviewer for Asia Pacific Journal of Marketing and Logistics, International Journal of Emerging Markets, Sage OPEN, Emerald Emerging Markets Case Studies, International Journal of Retail & Distribution Management, Journal of Applied Research in Higher Education, Foresight and Health Education. He has also won the best research paper award at international conferences. He is a PhD guide at Symbiosis International (Deemed University) and PhD referee at the University of Witwatersrand, South Africa. He is an ISO 9001:2015 certified auditor and Co-Convener of SIMS Annual Research Conference.

Dr. Smita Mehendale

Dr. Smita Mehendale is an Assistant Professor with Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune She has 18+ years of experience in diverse functions like finance, marketing and HR and across industries and educational institutions. She has worked in manufacturing, service sector and consultancy before stepping into academics. She has done her PhD from SPPU, Pune in online retailing. She teaches Research Methodology, Retail Management and Marketing Research at SIMS. She is passionate about training and has conducted sessions for FMCG, healthcare, financial services and educational institutions like Cargill, L&T, Nikita Distributers, SVM, St. Mira’s, BMCC, SVIMS. She has presented numerous papers in international conferences and won best paper awards. She has conducted Faculty Development Programmes and is the co-convener of SIMSARC22.

Dr. Pravin Dange

Dr Pravin Dange is an associate professor at Symbiosis Institute of Management Studies in the area of Marketing and Strategy. An agricultural engineer and Ph.D. from BIT Mesra, he brings along more than 30 years of experience in Academics and Industry. In the past he has handled several profiles including teaching, academic administration, consultancy. He has several research papers and project assignments to his credit. He has been recognised for his teaching contribution at the 17th Dewang Mehta B-School Awards and Higher Education forum. His research interests include Corporate Social Responsibility, Sustainability and Higher Education.

Dr. Pravin Kumar Bhoyar

Dr. Pravin Kumar Bhoyar is a Professor and Deputy Director at Symbiosis Institute of Management Studies (SIMS), Pune, for the last 17 years. His educational qualifications include BE (Production), an MBA and PhD. He has had 27 research papers published in national and international journals, including ABDC and Scopus. He, along with other researchers, has completed five research projects sponsored by the National Foundation for Corporate Governance (NFCG) over the last five years. His book, ‘Effectiveness of FMCG Distribution Channels’, was published in LAP LAMBERT Academic Publishing, Germany (2013 edition). Also, a case study — ‘Millennium Company Ltd: Overcoming Tough Times’ — was published in Emerald Markets Case Studies in 2014.