1st Edition
Telenovelas and Transformation Saving Brazil’s Television Industry
By Rosane Svartman
Copyright 2021
122 Pages
7 B/W Illustrations
by
Routledge
122 Pages
7 B/W Illustrations
by
Routledge
122 Pages
7 B/W Illustrations
by
Routledge
Also available as eBook on:
This book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape.
Recognised telenovela writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format – number of episodes, melodrama influence, and influence of the audience on future writing – to explore how... Read more
1. Introduction 2. Telenovela: history, transformations and resilience 3. The Making of a telenovela 4. The audience and the telenovela: Transformations and resilience of spectatorship 5. The Influence of the screen convergence, new digital platforms and transmedia narratives on telenovela business model 6. Telenovela and the new television 7. Conclusion
Biography
Rosane Svartman has a PhD in Communication Studies/Cinema and is the head writer of four internationally recognised, award-nominee telenovelas. She wrote and directed five series for television and has five feature films. She is also is the author of three theatre plays and has coordinated over 10 transmedia narrative projects.
