1st Edition

Telenovelas and Transformation Saving Brazil’s Television Industry

By Rosane Svartman Copyright 2021
    122 Pages 7 B/W Illustrations
    by Routledge

    122 Pages 7 B/W Illustrations
    by Routledge

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    This book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape.

    Recognised telenovela writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format – number of episodes, melodrama influence, and influence of the audience on future writing – to explore how these can be preserved on multimedia platforms, and the challenges this change may present. Svartman further charts the transformations of the telenovela throughout its history and its major influences and unveils the main storytelling elements and writing processes. Chapters examine the business model of Brazilian corporate television within the current context of hypermedia and analyse how this relationship evolves as it is influenced by the new interactive tools and technologies that amplify the audience’s power.

    Merging empirical practices and theory, this book will be of great interest to scholars and students of transmedia storytelling, television studies, and Latin American media, as well as professionals working in these areas.

    1. Introduction 2. Telenovela: history, transformations and resilience 3. The Making of a telenovela 4. The audience and the telenovela: Transformations and resilience of spectatorship 5. The Influence of the screen convergence, new digital platforms and transmedia narratives on telenovela business model 6. Telenovela and the new television 7. Conclusion


    Rosane Svartman has a PhD in Communication Studies/Cinema and is the head writer of four internationally recognised, award-nominee telenovelas. She wrote and directed five series for television and has five feature films. She is also is the author of three theatre plays and has coordinated over 10 transmedia narrative projects.