@contents: Selected Contents: Acknowledgements Why Fiske Still Matters Henry Jenkins John Fiske and Television Culture Ron Becker, Aniko Bodroghkozy, Steve Classen, Elana Levine, Jason Mittell, Greg Smith and Pamela Wilson Notes on Contributors Chapter 1 Some television, some topics, and some terminology Chapter 2 Realism Chapter 3 Realism and ideology Chapter 4 Subjectivity and address Chapter 5 Active audiences Chapter 6 Activated texts Chapter 7 Intertextuality Chapter 8 Narrative Chapter 9 Character reading Chapter 10 Gendered television: femininity Chapter 11 Gendered television: masculinity Chapter 12 Pleasure and play Chapter 13 Carnival and style Chapter 14 Quizzical pleasures Chapter 15 News readings, news readers Chapter 16 Conclusion: the popular economy References Name index Subject index
Biography
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
"If you had to recommend a single work which applies cultural studies clearly, comprehensively, intelligently and generously to a major subject of inquiry, this would be it." Media Information Australia
"Fiske’s analyses skilfully trace the insertion of conflicting social, economic, cultural and political ideologies within the television text." Darrell Y. Hamamoto, Film Quarterly
