Television Culture  book cover
2nd Edition

Television Culture

ISBN 9780415596473
Published November 9, 2010 by Routledge
424 Pages

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Book Description

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Aniko Bodroghkozy, Steve Classen, Elana Levine, Jason Mittell, Greg Smith and Pam Wilson on ‘John Fiske and Television Culture’. Both underline the continuing relevance of this foundational text in the study of contemporary media and popular culture.

Television is unique in its ability to produce so much pleasure and so many meanings for such a wide variety of people. In this book, John Fiske looks at television’s role as an agent of popular culture, and goes on to consider the relationship between this cultural dimension and television’s status as a commodity of the cultural industries that are deeply inscribed with capitalism. He makes use of detailed textual analysis and audience studies to show how television is absorbed into social experience, and thus made into popular culture. Audiences, Fiske argues, are productive, discriminating, and televisually literate.

Television Culture provides a comprehensive introduction for students to an integral topic on all communication and media studies courses.

Table of Contents

@contents: Selected Contents: Acknowledgements  Why Fiske Still Matters Henry Jenkins  John Fiske and Television Culture Ron Becker, Aniko Bodroghkozy, Steve Classen, Elana Levine, Jason Mittell, Greg Smith and Pamela Wilson  Notes on Contributors  Chapter 1 Some television, some topics, and some terminology  Chapter 2 Realism  Chapter 3 Realism and ideology  Chapter 4 Subjectivity and address  Chapter 5 Active audiences  Chapter 6 Activated texts  Chapter 7 Intertextuality  Chapter 8 Narrative  Chapter 9 Character reading  Chapter 10 Gendered television: femininity  Chapter 11 Gendered television: masculinity  Chapter 12 Pleasure and play  Chapter 13 Carnival and style  Chapter 14 Quizzical pleasures  Chapter 15 News readings, news readers  Chapter 16 Conclusion: the popular economy  References  Name index  Subject index

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John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.


"If you had to recommend a single work which applies cultural studies clearly, comprehensively, intelligently and generously to a major subject of inquiry, this would be it." Media Information Australia

"Fiske’s analyses skilfully trace the insertion of conflicting social, economic, cultural and political ideologies within the television text." Darrell Y. Hamamoto, Film Quarterly