1st Edition

Television News and the Elderly Broadcast Managers' Attitudes Toward Older Adults

By Michael L. Hilt Copyright 1997
    144 Pages
    by Routledge

    138 Pages
    by Routledge

    This concise survey investigates the television general managers’ and news directors’ attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer’s status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.

    Foreword James A. Thorson  Preface  1. Introduction  2. Review of Literature  3. Methodology  4. Quantitative Results  5. Qualitative Comments  6. Conclusion.  Appendix: The Survey


    Michael L. Hilt