This concise survey investigates the television general managers’ and news directors’ attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer’s status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.
Foreword James A. Thorson Preface 1. Introduction 2. Review of Literature 3. Methodology 4. Quantitative Results 5. Qualitative Comments 6. Conclusion. Appendix: The Survey
Reissuing works originally published between 1974 and 1999, Routledge Library Editions: Television offers a selection of scholarship covering the exploration of TV. Volumes vary from general texts on the advent, influence or future of broadcasting to specific studies of television and the elderly, cable television, children and television and television in China. These works cross disciplines such as media studies and psychology with obvious interest to sociologists as well and those researching performance arts subjects.