Television News and the Elderly : Broadcast Managers' Attitudes Toward Older Adults book cover
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Television News and the Elderly
Broadcast Managers' Attitudes Toward Older Adults





ISBN 9781138988583
Published July 6, 2016 by Routledge
140 Pages

 
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Book Description

This concise survey investigates the television general managers’ and news directors’ attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer’s status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.

Table of Contents

Foreword James A. Thorson  Preface  1. Introduction  2. Review of Literature  3. Methodology  4. Quantitative Results  5. Qualitative Comments  6. Conclusion.  Appendix: The Survey

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