The digital revolution has significantly changed broadcast technology. The 12th edition of Television and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12th edition addresses the realities of students who live in this new era.
Upon completing this book, readers will be able to:
Chapter 1: Announcing for the Electronic Media
Chapter 2: The Announcer as Communicator
Chapter 3: Voice Analysis and Improvement
Chapter 4: Pronunciation and Articulation
Chapter 5: Audio Performance
Chapter 6: Video Performance
Chapter 7: Commercials and Public Service Announcements
Chapter 8: Interview and Talk Programs
Chapter 9: Radio News
Chapter 10: Television News
Chapter 11: Music Announcing
Chapter 12: Sports Announcing
Chapter 13: Starting Your Announcing Career
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