1st Edition

Television in Post-Reform Vietnam Nation, Media, Market

By Giang Nguyen-Thu Copyright 2019
164 Pages
by Routledge

164 Pages
by Routledge

164 Pages
by Routledge

This book explores Vietnamese popular television in the post-Reform era, that is, from 1986, focussing on the relationship between television and national imagination. It locates Vietnamese television in the experiences of everyday life and the prevailing network of power relations resulting from marketization and globalization, and, as such, moves beyond the clichéd assumption of Vietnamese... Read more

Preface



Acknowledgements



A note on diacritics and names



Introduction: Nation, television, and cultural government



1 Television dramas and the return of normalcy



2 Nostalgia for the new oldness



3 From socialist moralism to market ethics



4 Personal wealth, national pride



5 Collective wound, private healing



Conclusion: Fraternity without uniformity



References



Index

Biography

Giang Nguyen-Thu is a postdoctoral fellow at the Center for Advanced Research in Global Communication, University of Pennsylvania. She is also an on-leave lecturer at the University of Social Sciences and Humanities, Vietnam National University, Hanoi.