1st Edition
Terrorist Recruitment, Propaganda and Branding Selling Terror Online
Introduction. Terrorism, Propaganda and Branding: The (In)visible Connection
1. Emotional Choice: How to Make You "Buy" What You Did Not Plan to
2. Heroes, Princesses and True Believers: The Images ISIS "Sells"
3. Narrative Advertising: Selling Caliphate Through Stories
4. Falling in Love with the Caliphate: Self-illusion and Immersion into the Imaginary World
5. Getting Lost in the Fantasy: "Jihadi culture", Excitement and Bonding
6. Feeling No Regret: Guilt-Coping Mechanisms in ISIS’s Propaganda
Conclusion. Breaking the Terrorist Brand
Biography
Anna Kruglova is a Lecturer of Terrorism Studies at the School of Arts and Media at the University of Salford and has a PhD in international studies from Queen’s University Belfast.
'This book is a must-read for anyone interested in the role of marketing and communication in insurgency today. It provides a rich, nuanced, and well-evidenced exploration of how the Islamic State navigated the information battlefield during its peak years and, in doing so, is an important contribution to the theoretical literature on political, and politicised, outreach.'
Dr. Charlie Winter, Director of Research, ExTrac
'This book makes vital contributions to the research and policy fields. Dr Kruglova examines how Islamic State propagandists deploy marketing and branding techniques to persuade supporters to actively support the group. Methodical, multidisciplinary, and accessible, Dr Kruglova's study is an important resource for understanding not just the Islamic State but violent extremist propaganda and recruitment strategies more broadly.'
Dr. Haroro Ingram, Senior Research Fellow, George Washington University
