The AI-Powered Future Strategy, Innovation and Sustainability

Theme 1

AI and Data-Driven Decision Making: Innovating Strategy in Modern Business Management

Rajesh Jain and Ritu Joshi

Influence of Financial Literacy and Financial Management on Income Tax Planning and Tax Behaviour in India

Ayushi Rawal and Sanjay Sharma

Approach to HR Attrition Model Using Feature Engineering Techniques

M. Chandrasekhar Reddy, Bala Subramanyam, V. Nagaraju and R. Venkatamuni Reddy

E-Commerce and Evolving Consumer Preferences Amidst Global Economic and Cultural Shifts

Bhupendra Bahadur Tiwari and Hifsa Hashmath

Efficiency Optimization in Supply Chain Network of Online Retailers: A Bibliometric Analysis

Gagan Vibhu, Supriya Pathak and Sharneet Singh Jagirdar

Facilitating AI-Driven Transformation in Business Strategy: Modeling Usage Behavior with UTAUT2 Variables

Vikas Kumar Khare, Ravi Vyas, Sandeep Raghuvanshi and Arif Hasan

Fintech, Digital Inclusion, and Credit Accessibility: Empirical Evidence on Sustainable Financial Inclusion in Emerging Economies

Suhani Billore, Navin Sharma, Ruchi Kushwah and Sadiya Mansuri  

Frugal to Frontier: Reimagining Indian Business Strategy through Indigenous Innovation and

Global Integration

Nihar Ranjan Agasti and Diptimayee Panda

Strategic Innovations and Transformational Management Practices in Contemporary Business

Amandeep Kaur, Gaganpreet Kaur, Neeraj Kumar Vats, Lalit Singla, Rupinder Kaur and Megha Narang

The Impact of Conversational Marketing on Digital Transformation and Customer Interaction in the Indian Banking Sector

Sonakshi Agrawal, Mukeshkumar Sharma and Azhar Ahmed Sheikh

The Role of AI and HRM Practices in Influencing Employee Satisfaction: A Case Study of a Leading Multinational Telecommunication Company in India

Preeti Tiwari, Manpreet Kaur Bhatia and Amrita Baid More

Theme 2

A Survey of Functions and Numerical Bounds on Fractional Domination Number in Graphs

Mahesh Sarada, Rekha Jain, Ganesh Mundhe and Jamir Shaikh

Adoption of Payment Bank Services in India: A Study on Social Media Influence and Women’s Adoption Patterns

Neetu Singh Satsangi, Lalit Singla and Priyanka Banyal

Between Scrolls and Scripts: Examining the Mediating Role of Generative AI in the Link Between Social Media Usage and Mental Health Among Digital-Native College Students

Pooja Patidar and Sandeep Arya

Cognitive Distortions in Financial Decision-Making: A Theoretical Framework of Behavioral Biases among Retail Investors in India

Nonika, Peeyush Bangur and Ruchi Bangur

Customer Retention Practice in Indian Retail Banking: An Empirical Analysis Using Structural Equation Modeling (SEM)

Neha Toshniwal and Alok Mittal

Work-Life Integration and Employee Productivity Across Sectors

Deepika Mathe and Shweta Pandit

From Awareness to Sustainability: A Human-Centric Framework for AI-Powered Business Transformation

Gunjan Anand, Arpita Shrivastava Arpan Shrivastava and Amrita Baid More

Impact of Brand Recognition and Awareness of FMCG Products among Rural Indian Consumer

Arun Kumar Saral, Arvind Singh Vijay and Manoj Kumar

Impact of NCDs on Personal Effectiveness by Age and Gender

Poonam Jadhav and Shweta Pandit

Two Decades of Financial Inclusion and Social Equity Research: A Comprehensive Bibliometric Review (2000–2025)

Anubhuti Sharma, Danish Khan, Sonali Solanki and Depali Gupta

Theme 3

AI for Public Benefit: Sentiment Analysis of Social Media Using Natural Language Processing and Machine Learning for Crisis Management and Public Policy in India

Rahul Nawkhare, Saurabh Chakole, Bindiya Tater, Nikita Rathore and Neeraj Chhabria

Dynamic Co-Integration of Fintech Stock Returns During COVID-19 and Beyond

Dinesh K, Janet Jyothi D'souza and Saket Rathi

Harnessing Artificial Intelligence in FinTech to Bridge the Financial Inclusion Gap

Swati Narwale, Sadiya Mansuri and Ruchi Kushwah

AI-Powered Robo -Advisors: Transforming Investment Decision-Making and Portfolio Management

Nikita Rathore and Gunjan Baheti

Virtual Leadership and Student Engagement in Online Higher Education:

An Empirical Study

Afreen Ali and Manmeet Singh

Bibliometric Analysis of Telematics 4.0 Technology Applications in Businesses: Emerging Trends, Policy Recommendations and Research Directions

Rohit Joshi, Shweta Pandit, Kalyan Kumar Sahoo and Priya Joshi

ChatGPT as a Learning Aid: Usage Patterns and Effectiveness among Generation Z

Arnika Kabra, Deepa Katiyal and Kishan Nigam

Customer Loyalty and Experience in the Era of FinTech and Artificial Intelligence: An Analytical Study of Private Banks in the Indore District

Neha Prajapati and Gunjan Baheti

From Chalkboards to Chatbots: A Critical Look at Artificial Intelligence’s Role in Language Learning

N. Breja and R. Kaur

Green Algorithms: The Role of AI in Shaping Sustainable Futures

Sugandha Sharma, Peeyush Bangur, and Ruchi Bangur

Revolutionizing Retail Banking: How Digital Transformation Enhances Customer Experience

Gunjali Trivedi, Srishti Umekar, and Shishir Trivedi

The Role of Artificial Intelligence in Shaping Financial Planning Practices Among Millennials

Anushka Sharma, Haldhar Sharma, Sweety Dodwani, and Neeta Kalra

Unfolding the Fintech Revolution: A Decade of Innovation, Financial Inclusion and Regulatory Challenges

Insha Mohammed and Devendra Kumar Pandey

Artificial Intelligence in E-Commerce: A Theoretical Perspective on Personalization, Privacy, and Trust in the Indian Context

Anu Priya Soni and Awantika Garg

AI-Driven Optimisation in Sustainable Manufacturing: A Study on the Automotive Industry in Thiruvallur District

E.C. Saranya and R. Balaji

Artificial Intelligence as a Catalyst for Industrial Evolution: A Review of Economic and Managerial Impacts in the Indian Context

K. Lata and B. Tater

Artificial Intelligence-Driven Digital Transformation in Indian Micro, Small, and Medium Enterprises: Empowering Export Growth through Opportunities, Challenges, and Adoption Pathways

Vatsala Singh, Jitendra Talreja, Pooja Pradeep Talreja, and Mahendra Kathiwas

Theme 4

Analysis of Investors’ Perception of Ethics and Sustainability through Biometric Application in Financial Industry

Chandni Keswani, Prashant Kushwaha, Aswathy Menon, and Mamta Joshi

A Study of Sustainability Challenges in Financial Decision-Making by Experts in Indore

Ashish Sinhal, Vikas Rathore, and Gunjali Trivedi

AI for Sustainable Development: Exploring Opportunities and Overcoming Challenges

Sandeep Kule

AI in Sustainable Finance: A study on Environmental, Social and Governance (ESG) Funds Investment Patterns Around the World

A. Pardeshi, S. Rathi, and K. Patidar

AI, Ethics, and Greenwashing: Rethinking Consumer Behavior in Sustainable Cosmetics

Raksha Dholi and Parul Sharda

Balancing Innovation with Ethical Values: A Bibliometric Analysis of Ethical AI Research Trends

Dhanashree Nagar, Kshama Ganjiwale, Amrita Baid More, and Saket Rathi 

Blockchain and AI for Sustainable Supply Chain Management in the Petroleum and Natural Gas Industry

S.K. Nagle, S. Bhardwaj, and A.K. Jha

Building a Sustainable and Fair India: A Developmental Vision

Laxmana Rao G

Circular Economy Strategies in the Automotive Industry: A Comparative Benchmark of Product Life Extension and Waste Reduction Practices

Vinitha G Nair, Manmeet Singh, and Priyanka Gupta         

Exploring Social Impact and Sustainable Development through Digital Entrepreneurship in India’s Tier-2 Cities

M. Chaudhuri and B. Tater

Financial Empowerment as a Sustainable Pathway to Women’s Mental Well-Being

Ramandeep Kaur Bhatia and Ruchi Kushwah

Digital Payments and Financial Inclusion at Mahakumbh 2025

K. John, B. Tater, K. Bhuriya, T. Pillay, and A. Shrivastava

Global Research on Carbon Offsets: Insights and Future Directions from a Bibliometric Study

Lalita Mutreja and Krishnakant Lasune

Green Events: Ethical Practices and Sustainability in Modern Event Planning – A Review

Jyoti Bikash Sahu and Parul Sharda

Green Finance and ESG Investing: Developing a Conceptual Framework for Sustainable Financial Markets

Jaikishan Sahu, Dipti Sharma, and Samir Dubey

Harnessing AI for Sustainable Banking: Innovation, Efficiency, and Customer Experience

Pooja Pradeep Talreja, Dhiraj Sharma, Divya Sharma, and Preeti Mishra

Sustainable AI Start-ups: A Framework for Innovation and Success

Jitentra Talreja, Somesh Bhatt, Rachana Bajaj, and Vaishali Sharma

Vocational Education Among Adolescents as a Step Towards Sustainable Development

Vandana Aggarwal, Guneet Kaur Cheema, Showket Ahmad Mandloo, and Rippandeep Kaur

Theme 5

AI and HR Analytics in Higher Education Research through Bibliometric Analysis

Shrutika Nigam and Manpreet Kaur

AI in Education: Personalized Learning, Challenges, and Future Opportunities

Swadhin Kumar Rout, Nihar Ranjan Agasti, and Lipsita Mohanty

Analysis of Educational Data Mining Approaches for Enhancing Student Learning Outcomes

Sandeep Kumar Saini, Rippandeep Kaur, Vandana Aggarwal, and Ranjeeta Saini

Edge Deployable Deep Learning for Occupational Health in HEIs: A Systematic Review

P. Siluvainathan, S. Padmakala, and A. Selvakumar

Employee Engagement in Hospitals: A Study of Information Architecture Based Approaches Adopted by Selected Hospitals During the Pandemic

Awantika Garg and Anu Priya Soni

Empowering Youth: The Role and Impact of Digital Inclusion in Madhya Pradesh

Kavita Dive, Abhijeet Chatterjee, and Archana Dubey

Optimizing Strategy Uptake: Adaptive Feedback and Instruction in Writing Pal

Sandeep Kumar Saini, Rippandeep Kaur, Ranjeeta Saini, Vandana Aggarwal, and Sukhwant Kaur

Exploring the Dynamics of HRD Climate and Organizational Success: Insights from Selected Private Universities in Madhya Pradesh

Sanjeev Kumar, Kalyan Kumar Sahoo, and Sheetal Jaldhari

Future-Ready Workforce: Aligning Education and Industry for Human Capital Development in Solan

Suman, Rippandeep Kaur, and Yashpal Malik

Impact of Big Data Analytics on Adaptive Learning Systems

Ranjeeta Saini, Rippandeep Kaur, Sandeep Kumar Saini, Guneet Kaur Cheema, and Vandana Aggarwal

5G and Higher Education: Transformative Pathways to HRM Excellence in the Digital Age

Vandana Aggarwal, Rippandeep Kaur, Ranjeeta Saini, and Sukhwant Kaur

Redefining Human Capital Development for the Future Workforce through AI-Enabled Education

M. Gehi and P. Yadav

Reimagining Education: The Transformative Power of Artificial Intelligence in Shaping Future Learning

Rippandeep Kaur, Sandeep Kumar Saini, Vandana Aggarwal, and Ranjeeta Saini

Sustained Engagement and Financial Readiness with AI-Based Learning Tools in Higher Education

Vikas Barnwal and Sheetal Jaldhari

The Role of Skill India in Promoting Inclusive and Sustainable Employment Opportunities

S. Laddha, J. Talreja, K. Gupta, and D. Kulkarni

Theme 6

Tradition Versus Transition: Growth Challenges and Strategic Responses in Indian Family Enterprises

Devendra Shrimal, Kalyan Kumar Sahoo, and Aniket Sane

Corporate Social Accountability, Stakeholder Trust, and Sustainable Business Practices: A Cross-Cultural Analysis

Ranjithkumar S and Vedashree N

Digital Transformation, Global Trade, and Emerging Economies: Opportunities and Challenges in a Connected World

Musaib Ahmad Shariff Bannur Akther, Bhavya L, Pratima N Kathi, and Rohini S P

The Health Belief Model: A Comparative Analysis of Healthcare Frameworks in the USA and India with Future Predictions

Dhruv Pujara and Sunaina Lashkari

Understanding the Ethical and Pedagogical Implications of AI-Generated Feedback in University Assessment

Jonathan Odame, Sanjeet Kumar Pattanaik, and B. Raja Mannar

Financial Inclusion and its effects on Sustainable Growth in India: Traversing Economic Transitions in a Globalized Age

Dipti Sharma, Dharini Rajesh Sisodiya, and Chetna Yadav

Biography

Kalyan Kumar Sahoo has 24 years in academia following four years in corporate. He holds a Doctorate in Management, MBA in Marketing, and PG certifications from IIM, Nagpur. He specializes in strategic management and marketing, having supervised three doctoral and 25 master's students. He has authored three books and over 36 academic articles. He is a member of ISTD, AIMA and is a Chartered Global Investment Analyst. His expertise spans business strategy, marketing, and pedagogy. He was a former professor at Leeds Trinity University, UK before joining at Medicaps University. He is currently serving as a Senior Professor at Faculty of Management studies, Medicaps University.

Parul Sharda is a management academician and researcher with over 18 years of experience, a Ph.D. in Management, and over 50 publications in leading indexed journals. Her work focuses on international business, entrepreneurship, and women empowerment. She serves as State Convener (RFI) and State President, Financial Literacy and Management (WICCI). Honoured with awards like the RULA Best Researcher, Global Empowerment Award, and SDG Ambassador Award, she is known for her impactful mentorship, leadership, and contributions to innovative management education.

Ruchi Kushwah is an Assistant Professor in Finance at the Faculty of Management Studies, Medicaps University, Indore, with over 15 years of academic experience. She is a recognized Ph.D. supervisor and currently serves as Secretary of the Departmental Research Committee. Dr. Kushwah has also been associated with IIM Indore, contributing to teaching and research excellence. Her areas of interest include Finance, FinTech, Financial Inclusion, and Sustainable Finance. She has published several research papers in reputed national and international journals and has actively participated in conferences, seminars, and academic initiatives, reflecting her strong commitment to quality education and scholarly research.