1st Edition
The Abusive Customer Breaking the Silence Around Customers’ Aggressive Behavior
Introduction. 1: What Is Customer Abuse and How Many Fall Victim to It? 2: Customer Abuse Hurts Employees. 3: Customer Abuse Hurts Companies. 4: When and Why Customers Act Abusively? 5: How to Prevent Customer Abuse? 6: How to Handle Abusive Customers? 7: How to Mitigate the Damage from Customer Abuse? 8: Recap
Biography
Ivaylo Yorgov is a customer experience and analytics leader with over 15 years of experience in the domain, integrating business and academic research to offer evidence-based insights to his clients. He is the author of The New Customer Experience Management (Routledge/Taylor and Francis), which urges companies to evolve to a new mode of working with their customers: proactively supporting customers to create more value after the purchase, and offers examples, recommendations, and a roadmap for achieving this. Ivaylo is currently the Managing Director of a customer analytics company (GemSeek), overseeing its customer success teams.






