1st Edition
The Ad-Makers How the Best TV Commercials are Produced
By Tom von Logue Newth
Copyright 2013
176 Pages
by
Routledge
Also available as eBook on:
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the... Read more
Introduction; TV Advertising in the Internet Age; Stages from Conception to Distribution; Corporate Conception to Creative; Overall Campaign Plan; Product Identity, Message, and Audience; The Agency Takes Over; Refining the Conceptual Deck; Interview: Agency CEO LUKE MUGLISTON; Preproduction; Scripting and Storyboarding; Development of Vision with Production; Company and Director; Logistics; Interview: Executive Producer DAVID LYONS; Interview: Director FREDRIK BOND; Interview: Production Designer JOHN EBDE; Interview: Agency Producer CHRIS HARRISON; Interview: Storyboard Artist CORRAN BROWNLEE; The Shoot; Logistics; The Onset of Digital; Interview: Director DANIEL KLEINMAN; Interview: Director BRUCE MACWILLIAMS; Interview: Cinematographer ARTURO SMITH; Interview: Director of Photography BEN SERESIN ; Post-Production; Editing; Digital Effects and Animation; Interview: Visual Effects and CGI Supervisor DAN SEDDON ; Interview: Editor STEVE GANDOLFI ; New Horizons; Life Beyond Television; Television Re-imagined; New Possibilities; An Industry Adapts; Less Money, Less Time
Biography
TOM VON LOGUE NEWTH is a Calfornia-based cinematographer, author, and critic who has written extensively on fi lm and worked on many independent movies including Incident at Barstow, Alice in Murderland and Marcel et les petits pois. His reviews and criticism have been published in The Time Out Film Guide and a variety of fi lm journals, and he is currently writing a critical biography of Rainer Werner Fassbinder.
