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The Advertising Age Encyclopedia of Advertising book cover

1st Edition

The Advertising Age Encyclopedia of Advertising

By John McDonough, Karen Egolf Copyright 2002
2000 Pages
by Routledge
Also available as eBook on:
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market... Read more
Selected Entries Include: * Absolut Vodka * British Airways* Censorship by Advertisers * Children: Targets of Advertising * Demographics * Eastman Kodak Company * Feminism, Impact of * Fuller & Smith & Ross, Inc. * Government Regulation * History: Pre-19th Century * Infomercial * Japan * Kraft Foods, Inc. * Logo * Music and Jingles * Negative Advertising * Outdoor Advertising * Package Design * Radio * Sex in Advertising * Typography * Volkswagen * Xerox Corporation * Yahoo! * And many more.

Biography

McDonough, John; Egolf, Karen

"This remarkably illustrated, three-volume work holds considerable worth for business historians and others... A rich treasure trove." -- Enterprise & Society
"This excellent encyclopedia fills a significant gap." -- Library Journal, Best Reference Source 2003


"Well-researched, thorough, and fascinating, it belongs in all business collections and most academic and large public libraries." -- Booklist/RBB (starred review)


"Represents a milestone in the scholarly treatment of advertising history... The first thing of its kind... Delightfully rich detail can be found... Highly recommended. Academic, general, and professional readers." -- Choice

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