The Advertising Age Encyclopedia of Advertising: 1st Edition (Hardback) book cover

The Advertising Age Encyclopedia of Advertising

1st Edition

By John McDonough, Karen Egolf

Routledge

2,000 pages

Purchasing Options:$ = USD
Hardback: 9781579581725
pub: 2002-11-22
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eBook (VitalSource) : 9781315062754
pub: 2015-06-18
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Description

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.

Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Reviews

"This remarkably illustrated, three-volume work holds considerable worth for business historians and others… A rich treasure trove." -- Enterprise & Society

"This excellent encyclopedia fills a significant gap." -- Library Journal, Best Reference Source 2003

"Well-researched, thorough, and fascinating, it belongs in all business collections and most academic and large public libraries." -- Booklist/RBB (starred review)

"Represents a milestone in the scholarly treatment of advertising history… The first thing of its kind… Delightfully rich detail can be found… Highly recommended. Academic, general, and professional readers." -- Choice

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
REF000000
REFERENCE / General