In the fast-changing theatre of air transportation, the strategic development of airlines and the operating economics of scheduled airline services have been transformed, following the profound impact of US deregulation. The lessons gleaned from the US experience, including effective ways of constraining rivals, have quickly been adopted by carriers facing the opening up to competition of their own local markets. In addition, in response to the hunt by the successful US survivors for further international traffic, carriers have been forced to emulate certain tactics adopted by these megacarriers, virtually irrespective of their own government’s regulatory stance. The economics of the sector, particularly with regard to revenue generation, has resulted in increased market concentration. In the longer term, prospects for competition remain unclear, given the likely existence of only a small number of similarly endowed, globally alligned megacarriers. This book explores the impact of deregulation policies on key areas of the airline industry, analyzes the response of incumbent carriers to economic freedom and examines whether or not it is possible to devise a pro-competitive regulatory strategy for this sector. The author provides the reader with a clear explanation as to: ¢ why airline deregulation policies have produced a number of unanticipated outcomes; ¢ why low-cost new entrants have been unable to survive under deregulation; ¢ why the impact of airline deregulation has differed between the USA and Western Europe. Using this analysis as a basis, he explores the future development of the sector, indicating the likely future trends towards globalization. He also argues that a competitive marketplace is not a guaranteed outcome of full deregulation and suggests an alternative approach. The book is of special interest to those members engaged in the airline industry, regulatory authorities and government departments of transport and industry. It wil
Table of Contents
Contents: Foreword by Stephen Wheatcroft; Introduction; Aims/expectations of airline deregulation; The response of US carriers; Explaining the surprise; Liberalization - The European approach; Deregulation in Canada and Australia; Evolving attitudes to economic regulation; Prospects for competition in a global marketplace; Devising a pro-competitive regulatory strategy for Europe's airlines; Implementing a franchising system; The quest for efficient regulation; Recent developments; Conclusion; Appendix 1: Directory of US carriers; Appendices; Index.
George Williams is a senior lecturer in transport economics specializing in the aviation industry, with the Air Transport Group, College of Aeronautics, Cranfield University, UK.
’...the story is told clearly, has been well researched and will be particularly useful for those new to the subject. Dr Williams has produced a well-written and interesting book.’ Transport ’Its easily readable style and conciseness lend it well to the needs of undergraduates, and those who require an overview of the salient events in the industry’s history...a good summary of the main events in the airline industry and, in covering a tremendous amount of ground quite concisely, provides a good starting point for the uninitiated.’ Transport Geography ’A fascinating and well argued book.’ Aslib Book Guide ’...a lucid, well thought-out and fascinating book. It should appeal to a wide readership.’ Journal of Air Transport Management