When starting new airlines in response to government deregulation, entrepreneurs in the U.S. and Europe reduced some traditional service qualities (to reduce costs), concentrated on non-stop services between city pairs not already so connected, improved on-time performance, and offered low fares to win leisure travelers from the incumbents and to encourage more travel.
In recent developments, some of the new airlines have offered optional extras (at higher fares) to attract business travelers and entered major routes alongside the legacy carriers. Within both the U.S. and Europe, deregulation removed most geographical barriers to expansion by short-haul airlines. Later, limited deregulation spread to other world regions, where many short-haul routes connect city pairs in different countries, and where governments have retained traditional two-country mechanisms restricting who may fly. To gain access to domestic routes in other countries, some new airlines are setting up affiliate companies in neighboring countries, with each company legally controlled in the country of domicile. With air travel growing strongly, especially in Asia, a common result is intense, but potentially short-lived, competition on major routes. The recent developments give clear signposts to likely mid-term outcomes, and make this an opportune time to report on the new-airline scene.
The Airline Revolution will provide valuable economic analysis of this climate to students, airline professionals advancing to senior positions, public servants and others who provide advice to governments.
PART ONE NEW AIRLINES AROUND THE WORLD
Chapter 1 The USA and Canada
Chapter 2 Deregulation and new airlines in Europe
Chapter 3 The Arabian Peninsula
Chapter 4 Asia
Chapter 5 Latin America
Chapter 6 Africa
Chapter 7 Australia: airline interactions in a small market
PART TWO THE AIRLINE INDUSTRY
Chapter 8 The revolution: airline operation and outcomes
Chapter 9 Contemporary practices in fare setting
Chapter 10 Airline entry and the processes of competition
Chapter 11 Regional services and route subsidies
Chapter 12 Airlines and airports
PART THREE CONCLUSIONS
Chapter 13 Airline prospects
Chapter 14 Public policy for airports and air navigation services
Chapter 15 Public policy on airlines