Introduction Part 1: Planning an Effective Self-Presentation 1.1 Design Helps us Fashion a Narrative 1.2 Story Helps us Build a Theme 1.3 Symphony Helps us to See Relationships 1.4 Empathy Helps us to be Human 1.5 Play Helps us to Exhibit Improvisation 1.6 Meaning Helps you Go Beyond 1.7 Case Studies: Propeller Z; Mapping a Self-Presentation Strategy Alex Hogrefe; Presenting, Presencing Nick Axel; Promotion Proportions Brandon Clifford; Harnessing the Power of Invention Alexis Pegram-Pieper Part 2: Creating a Career Plan 2.1 Planning a Career Means Knowing Yourself and Being Understood 2.2 Launch your Career 2.3 Career Planning: The DIY (Do it Yourself) Way 2.4 Case Studies: In Defense of Happy Accidents Eric Cesal; The Medium is the Message Peter Murray; Self Presentation; Things I have Learnt, Things I am Learning and Some Things I May Never Get Vanessa Norwood; Multiple Paths: Curatorial Fellow, Communicator, Co-founder and Editor of CLOG Julia Van den Hout Part 3: The ABC’s of CV_Resume 3.1 Different Resume Formats 3.2 Your CV is your First Impression 3.3 Standard CV Etiquette: the Ground Rules according to a Career Professional 3.4 Not Too Much and Not Too Little 3.5 Six Key Characteristics of an Effective CV/Resume 3.6 Your Letter of Recommendation 3.7 Finding a Job Through Your Network 3.8 How to Build a Network 3.9 Initial Interactions with Prospective Employers 3.10 What You Should Do After the Interview 3.11 Preparing for a Negative Post-Interview Outcome 3.12 Case Studies: Non-Résumé Jordan J. Lloyd; Interpretation of a Resume Bill Mackey; A Resume transformed from a Book to Web Lillie Liu Part 4: Mapping a Marketing Strategy 4.1 Self-Marketing means Commitment to your Craft 4.2 The Keys to Branding: Self-Actualization, Effective Development, and Recognizability 4.3 Branding: A How and What to Do 4.4 Relationships, Relationships, Relationships 4.5 How Social Media can Help your Cause… and How it can Hurt 4.6 Two Additional Tools for Successful Self-Marketing Campaigns:The Press Kit and the Elevator Speech 4.7 Case Studies: A Strategic Case Study: A Virtual Brand Amy J. Slattery; How to Create Identity for a New Architect’s Office Henk Döll; Opúsculos: Talking about Architecture André Tavares; Contre le Marketing (I’m Not) Pascal Monniez Part 5: Maintaining an Edge 5.1 Don’t Stand Still… Be Active 5.2 Staying Focused even through a Recession 5.3 Never Confuse Means with Ends 5.4 Always have "Young" Ideas 5.5 Maintain Self-discipline 5.6 Case Studies: Film is More: Architecture + Storytelling + Film Adam Goss and Dean Storm; The Architect who Blogs: Notes from on the Road James Benedict Brown About the Contributors Acknowledgements Index
Biography
Andreas Luescher is a Swiss architect, artist, writer, and Professor of Architecture at Bowling Green State University in Ohio, USA. His scholarship is widely published and he is a frequent presenter at national and regional American Institute of Architects and Association of Collegiate Schools of Architecture conferences.
"The book offers an interesting and wide array of case studies which compare successful concepts and their development..." – Bowling Green State University
