2nd Edition
The Art of Compassionate Business Main Principles for the Human-Oriented Enterprise
Acknowledgements
Prologue
Brief Notes to the Second Edition
I. Mission, Passion, and Prosperity Mindset
1.Importance of a Meaningful Mission
2. Relentless Passion
3. Prosperity Mindset
4. Additional Aspects of a Prosperity Mindset
II. General Aspects of Love and Business
5. Love and Business Activities
6. Stakeholders and Love
7. Loving Ways to Relate to Stakeholders
8. Natural Conversations with Stakeholders
9. The Use of Positive Language with Stakeholders
III. Love and Specific Stakeholders
10. Adopting a Loving Attitude towards Employees
11. Additional Aspects of a Loving Attitude to Employees
12. Adopting a Loving Attitude towards Customers
13. Adopting a Loving Attitude towards Other Stakeholders
IV. Main Aspects of Love and Creativity
14. Love and Creativity
15. Additional Aspects of Love and Creativity
V. Appendices
A. Stress and Business Activities
B. Mindfulness and Business
C. Marketing and Manipulation
D. System Thinking and Organisations
E. Compassionate Negotiation
F. Empathetic Use of Social Media
G. Additional Ways to Generate Intuitive Insights
H. Human-Oriented Leadership
Bibliography
Index
Biography
Dr. Bruno R. Cignacco, PhD, is an international business consultant, TEDx speaker, and business coach. For over 30 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He teaches business modules, both at undergraduate and at postgraduate levels, at various universities in the UK. He is a Senior Fellow of the Higher Education Academy (HEA), UK. He is also a Master Life Coach and Master NLP practitioner. He has studied disciplines related to personal development for more than 30 years. He has delivered countless talks, seminars, and conferences in several countries. He is the author of business books, such as Fundamentals of International Marketing for SMEs (Atlantic Publishers, 2010) which has been published in several languages, like English (Atlantic Publishers, 2010), Spanish (Macchi Publishers, 2004), and Portuguese (Saraiva Publisher, 2009). His other business book is Techniques of International Negotiation (Macchi Publishers, 2014). He is also the author of personal development books published in different languages. His website is www.brunocignacco.com.
