1st Edition
The Art of Identity Creating and Managing a Successful Corporate Identity
By Mark Rowden
Copyright 2000
224 Pages
by
Routledge
224 Pages
by
Routledge
224 Pages
by
Routledge
Also available as eBook on:
This title was first published in 2000: This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity... Read more
Instinct; courage; leadership; stop to go; steering; intangibles; foundations; measurement; consistency; culture; character; names; brand; structure; logo; relationships; colour; dimensions; type; launch.
Biography
Rowden, Mark
