The Art of Identity : Creating and Managing a Successful Corporate Identity book cover
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The Art of Identity
Creating and Managing a Successful Corporate Identity



ISBN 9781138710627
Published November 6, 2019 by Routledge
224 Pages

 
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Book Description

This title was first published in 2000:  This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. He focuses on "correct" thinking through the application of design, and presents several management tools which should enable managers to define the fundamental qualities of their organization, to translate them into visual media, and to judge how well a new identity communicates them.

Table of Contents

Instinct; courage; leadership; stop to go; steering; intangibles; foundations; measurement; consistency; culture; character; names; brand; structure; logo; relationships; colour; dimensions; type; launch.

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